Responsibilities

• Own marketing strategy across the Hyprwork portfolio: brand direction, channel mix, budget allocation, customer acquisition and retention strategy, and the P&L for marketing spend.
• Set the annual and quarterly marketing plans, defend them in the executive leadership team, and deliver against them.
• Own the performance marketing function strategically, with five channel pod leads executing tactically across Meta, Google, Native, AppLovin, and TikTok. Set acquisition targets, CAC and LTV thresholds, channel diversification strategy, and the operational standards that make paid acquisition sustainable as the business scales.
• Read the dashboards, know the numbers, and challenge them.
• Own the creative production machine that feeds every paid channel. A Creative Manager leads the function with sub-leads across video editing, AI video, graphic design, and copy. The team produces 400+ videos and 250+ images per week to feed the testing system.
• Hold the Creative Manager accountable for throughput, win rate, and quality. Set the creative strategy that gives the pod leads the at-bats they need to scale revenue.
• Own brand, lifecycle, and customer marketing including RejuvaCare+ membership marketing, content and PR, and the customer marketing programs that turn buyers into long-term members.
• Inherit a team and the responsibility to develop it. Manage the existing pod lead and creative director layer. Diagnose assets, growth readiness, and gaps. Build the next generation of marketing leaders and own hiring, performance management, and org design within the function.
• Cross-functional leadership: sit on the executive leadership team and partner with Operations, CX, Revenue Operations, Supply Chain, Finance, Technology, and People and Culture.
• Founder partnership: work directly with our CEO and outgoing CMO who becomes founder advisor; in early months collaborate closely and loop them in often; eventually operate with full autonomy and own outcomes.
• Portfolio expansion: partner on portfolio strategy and own marketing-side execution of every new brand launch.