Channel Marketing Manager

Abingdon, Oxfordshire, UK (Hybrid)

£35K/yr – £40K/yrMid Level5+ years exp

Posted 2 weeks ago

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Job Summary

Own channel partner marketing end to end, turning global campaigns into partner plans and tying events, comms, enablement and ROI to partner pipeline.

Own channel partner marketing execution and alignment with regional sales and product priorities.
Design scalable joint demand gen and Campaigns in a Box to drive engagement and measurable ROI across partners.
Build and govern partner communications, onboarding, content toolkits and events to optimize co marketing ROI.

Job Description

Responsibilities

Own and lead the execution of the channel partner marketing plan across the global partner base, working closely with regional Sales, Product Management and Brand Marketing teams to ensure channel activity is aligned with wider marketing, product and account priorities.
Design and execute joint demand generation activities, from bespoke campaigns for top-tier partners to scalable “Campaigns in a Box” programmes for the wider channel, driving measurable engagement, pipeline and ROI.
Translate global marketing campaign frameworks into local, high-impact marketing plans that resonate with partners.
Key role in planning, delivering and supporting our channel partner events globally.
Support activation of global brand campaigns through distribution partners.
Lead how Crowcon communicates with and engages its partner audience.
Design and execute an always-on partner communication strategy across multiple channels.
Support onboarding and enablement programmes for new channel partners.
Create and maintain campaign toolkits, partner content, sales enablement materials and marketing resources.
Build and maintain strong relationships with new and existing channel partners.

Requirements

Minimum 5 years’ experience in B2B channel or partner marketing, communications or generalist marketing, ideally within industrial, technical or technology sectors
Hands-on experience developing and executing partner marketing programmes and campaigns
Strong commercial mindset with the ability to connect marketing activity to pipeline and revenue impact
Experience working in a matrixed, international environment across global teams
Strong analytical skills with experience in campaign performance tracking, reporting and dashboards
Ability to translate complex priorities into clear and compelling partner-facing communications
Excellent stakeholder management and communication skills
Comfortable working in a lean team environment with the ability to prioritise, multitask and adapt quickly

Preferred

Benefits

Salary range: £35,000 - £40,000 per annum
Generous company pension (up to 10.5% matched on a sliding scale)
Hybrid working
Company shares
Health cashplan (Medicash)
Eyecare scheme (with Specsavers)
Corporate life insurance
25 days holiday
Your birthday off (after 1 year of service)
3 days holiday purchase

Crowcon Detection Instruments Ltd

CROWCON DETECTION INSTRUMENTS LIMITED is an electrical/electronic manufacturing company based out of 172 BROOK DRIVE, MILTON PARK MILTON, ABINGDON, United Kingdom.

Milton, England, GBR

2 employees