Campaign Marketing Specialist

Weston-super-Mare, North Somerset, UK (On-site)

£30K/yr – £35K/yrMid LevelPermanent

Posted 6 weeks ago

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Job Summary

Own integrated campaigns and revenue-driven content engine for cross-channel demand, with tight sales alignment and data-driven optimization.

  • Campaign Ownership: Plan and execute multi-channel campaigns that connect marketing to pipeline, with a focus on measurable impact.
  • Content & Messaging: Create assets and ensure brand-consistent messaging across digital and offline channels.
  • Sales Alignment & Analytics: Sync with sales, track performance, and inform iterations with market research findings.

Job Description

Responsibilities

  • Plan and execute integrated marketing campaigns that drive business growth
  • Create compelling content and marketing assets for digital and offline channels
  • Ensure clear, consistent messaging aligned with brand guidelines and proposition
  • Manage email marketing activity, including automated workflow creation
  • Conduct market research to inform campaigns and identify new opportunities
  • Monitor, analyse, and report on campaign performance, optimising for impact
  • Work closely with the sales team to align campaigns with prospecting efforts
  • Collaborate with the wider marketing team to deliver timely and effective campaigns

Requirements

  • Proven experience planning and executing multi-channel marketing campaigns
  • Experience with email marketing platforms and campaign automation
  • Understanding of customer segmentation, targeting, and lead generation strategies
  • Strong written and verbal communication skills with keen attention to detail
  • Analytical mindset, able to interpret metrics and make data-driven decisions
  • Excellent organisational skills, able to manage multiple projects and deadlines
  • Collaborative team player, able to build strong working relationships

Benefits

  • Private Healthcare with Axa (including dental, optical & mental health cover)
  • 25 days annual leave plus bank holidays
  • Quarterly bonus scheme
  • Matched 5% pension on full salary
  • Cycle to work
  • Sick pay

Marketing Team

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