Responsibilities

• Develop and implement initiatives to drive user activation, engagement, retention, and freemium-to-paid conversion.
• Build and execute lifecycle marketing campaigns and user journey strategies across multiple touchpoints, including email and in-product messaging.
• Create and manage end-to-end lifecycle flows, including onboarding, feature adoption, re-engagement, and upsell campaigns.
• Analyze and monitor key performance metrics (e.g., conversion rates, usage KPIs, feature adoption, retention, engagement, and NPS) to measure and optimize campaign performance.
• Leverage user data and segmentation to design personalized, insight-driven campaigns that improve the overall user experience.
• Collaborate with Product Marketing and Sales to ensure users are informed about new features, product updates, and best practices.
• Partner with Customer Success teams to understand user needs and develop strategies to increase retention and reduce churn.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in lifecycle marketing, or a related field.
• Strong project management skills and the ability to manage multiple initiatives simultaneously.
• Excellent written and verbal communication skills.
• Data-driven mindset with experience analyzing customer data and using insights to optimize marketing strategies.
• Experience working with CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools.
• Ability to collaborate cross-functionally and influence stakeholders at various levels.
• Experience in the SaaS or technology industry is a plus.

Preferred

Benefits

• Onsite Onboarding in our HQ office for an optimal start
• Hybrid and Flexible work time with up to 50% home office
• Public transport friendly offices
• Option to lease an e-bike (Germany only)
• Special terms for local gyms
• Access to Corporate Benefits platform with many discounts
• Regular Team events and company-wide celebrations
• Open door policy, no dress code rules, frequent all Hands and Leadership Lunches
• Work From Abroad Program allowing up to 40 days of work outside your contracting country
• We celebrate diversity as one of core values, join and drive one of the c-a-r-e initiatives together with us!