Responsibilities

• End to end plan, do and review process for your designated Marketing Campaigns across the Marketing Calendar.
• Write the agency brief, develop the creative idea and media plan, manage production and TV shoots, deliver all of the assets aligned to this plan in an integrated way, manage all approvals and stakeholder engagement, and conduct a thorough evaluation on the campaign performance.
• Manage a Campaign Planner.
• Plan: Working with the Trade Marketing Planning team to understand the business objectives, target customers & overall proposition for the activity.
• Writing the combined media and creative agency brief, using key information from Trade Marketing team as well as agency specific detail and deliverables.
• Managing the creative & media agency responses to brief, including co-ordinating stakeholder feedback and providing this in a timely manner.
• Overseeing the end-to-end critical path until launch of the campaign, ensuring all key milestones and deadlines are achieved.
• Cascading all key campaign information to owned and earned channel teams.
• Co-ordinating and managing all key sign offs and meetings with stakeholders.
• Do: Executing against these plans across paid channels as required - TV, BVOD / VOD, YouTube, Radio, Press, Digital display, partnerships – working with both the in-house studio and external agency teams to create assets by channel.