Responsibilities

• Analyze markets, consumers, competitors, and trends to identify opportunities for brand development.
• Develop product positioning, value propositions, and key brand messages.
• Develop the SKU portfolio and participate in launching new product lines.
• Prepare packaging briefs and ensure that packaging aligns with the brand positioning.
• Coordinate product launches in offline retail across different markets together with the Sales, Product Development, Design, and Operations teams.
• Analyze launch results and make decisions regarding the further development and scaling of products.

Requirements

• At least 3 years of experience as a Brand Manager, Senior Brand Manager, Product Marketing Manager, or in a similar role.
• Hands-on experience launching and developing physical products through retail channels.
• Experience developing product positioning and working with packaging.
• Understanding of pricing, margins, and product economics.
• Experience managing SKUs or product lines.
• Strong analytical skills, independence, and a results-oriented mindset.

Benefits

• A remote work format.
• Competitive compensation.
• The opportunity to influence the development of an international brand and its expansion into new retail channels.
• The opportunity to work with products that already have a strong online presence and proven demand in international markets.
• A high level of independence and direct influence on product and brand decisions.
• The opportunity to work in an international team where ideas quickly move into implementation.