Brand and Lifecycle Marketer

London, UK (On-site)

Salary Not AvailableEntry Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own hands-on CRM and lifecycle to improve retention and repeat purchase while shaping a consistent social and content rhythm for a growing marketplace audience.

  • Lifecycle & CRM ownership: onboarding, retention, win-back flows, and buyer-tier mapping.
  • Content & social cadence: collaborate with Content Lead and category teams for organic momentum.
  • Initiative-led growth: execute end-to-end campaigns, measure retention/engagement, and expand scope as you prove impact.

Job Description

Responsibilities - Own the day-to-day running of our lifecycle / CRM programme — building and shipping onboarding, retention, and win-back flows (we use Customer.io) - Help establish a consistent organic social and content rhythm, working closely with the Content Lead and our category teams - Jump on quick wins wherever you spot them — this is a role where initiative is noticed and rewarded - Take growing ownership of specific lifecycle campaigns and brand moments end-to-end, with support from leadership - Help turn first-time buyers into repeat buyers, and repeat buyers into loyal advocates (mapping to our buyer tiers) - Contribute to Tilt's brand voice and creative direction as it develops - Get hands-on with the data — learning to measure what's working across retention, engagement, and CRM, and using it to decide what to do next - Grow your scope as you prove yourself — there's real room for this role to expand Requirements - 1–2 years of experience (internships, placements, or a first role all count) — or a recent grad who's already shown they can hustle - Hungry to learn, with a real bias for action — you'd rather try something and iterate than wait around for perfect instructions - A clear, confident writer with a good instinct for tone and storytelling - Organised and reliable — you can juggle several things at once and follow through - Genuinely excited by Tilt's categories — sneakers, trading cards, streetwear, vintage, luxury — and the communities around them - At home with ambiguity and the pace of an early, fast-scaling company Nice to have - Any hands-on experience with email / CRM tools (we use Customer.io) - Experience creating content or running social for a brand — even your own - Familiarity with live commerce, marketplaces, or community-led growth - An interest in how marketplaces and two-sided platforms grow Benefits - 29 days off, plus UK bank holidays - Your birthday off, no questions asked - Share options to become a true stakeholder in our success - 3% pension contribution from Month 2 (auto-enrolment) - Unlimited phone/video and in-person therapy (phone therapy covers partner and dependants 16–18 years old) - 24/7 phone GP, including private prescriptions (including partner and children) - MacBook and tech budget to get you set up your way - Gym membership - Free Deliveroo if you're working late
Tilt logo

Tilt

4.5 Glassdoor

Save time, stay compliant and save money while creating the best leave experience for your employees. Tilt is a third-party leave administration software built with our own proprietary technology and automation, backed by leave law experts, software engineers, and Leave Success Managers that blend software and the human touch.The problem is that you’re overworked, unsure, and unsupported. The average leave takes 25 hours to manually manage, and getting it wrong can mean lawsuits which can end up costing nearly $78,000. You want a smoother process and assurance that you’re legally compliant, but: you don’t have the bandwidth, time, budget, or expertise, and great dedicated leave management that works is hard to find. Confusing spreadsheets, random email chains or not offering anything are just temporary fixes that end up costing your company thousands of dollars each year while you and your employees are left feeling lost. You need a solution that will scale for you and with you. That’s why Tilt was created. To make leave NOT suck. Sparked by one too many unjust leave experiences, our Founder and CEO Jen Henderson has been leading this charge since 2017 because she knew there had to be a better way. And it’s here. With streamlined processes, an HR dashboard, employee views, compliance and management for all leave types, HRIS integration, payroll calculations, and a dedicated Tilter for you and your employee to offer support through the entire journey. Tilt will save you time, money, and undue stress.When an employee requests a leave, we’ll automatically determine eligibility, create custom step-by-step instructions, track FMLA usage along with any other time they quality for, calculate their payroll, and put in all in one place for you and them to see. Finally, have time to be there for your people and help your company thrive, but for a price you can invest in. Book some time to chat with us.https://hellotilt.com/

Founded in 2017
Fort Collins, Colorado, USA
150 employees (16 in marketing)
85% recommend to a friend
66% CEO approval

Traffic Signals

Monthly Visitors
44K
Monthly Google Ads Budget
$4.5K
Traffic Source Mix
Search
24.2%
Direct
70.5%
Referral
4%
Social
0.4%
Paid
0.8%

Headcount Trend

Current headcount: ~154

Marketing Team

Marketing Team Size
10 (7% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$30.1M
Last Raise
$18.4M
Series B, 2 years ago

Funding History

  • Aug 2024
    Series B • $18.4M
  • May 2024
    Series Unknown • $15M
  • Dec 2022
    Series B • $10M