Responsibilities

Brand & Marketing

• Support the development and execution of GLOAT’s marketing strategy
• Plan and deliver seasonal campaigns, launches and promotional activity
• Own and manage the marketing calendar
• Ensure consistency across all brand touchpoints
• Monitor performance and identify opportunities to improve results
• Work closely with founders to prioritise high-impact initiatives

Influencer & Creator Marketing

• Build and manage influencer, creator and ambassador programmes
• Identify, recruit and nurture relationships with creators aligned to the brand
• Manage gifting campaigns, paid partnerships and collaborations
• Oversee content delivery and campaign execution

Partnerships & Collaborations

• Identify and secure strategic partnerships with complementary brands
• Develop collaboration opportunities that drive awareness and customer acquisition
• Build relationships with communities, events, media and industry contacts
• Manage collaborations from concept through to launch

Business Development & Commercial Growth

• Identify and pursue new retail, wholesale and distribution opportunities
• Build relationships with buyers and decision-makers across beauty, lifestyle, wellness and gifting sectors
• Explore opportunities within hotels, spas, wellness clubs, corporate gifting and hospitality channels
• Support commercial negotiations and partnership discussions
• Help develop new revenue streams and growth opportunities for the business

Project & Agency Management

• Manage agencies, freelancers and external partners
• Ensure projects are delivered on time and to a high standard
• Maintain clear reporting and accountability across all marketing activities
• Keep multiple projects moving simultaneously with excellent attention to detail