Brand Growth Manager - Brands

Blaby, Leicester, UK (Hybrid)

£50K/yr – £70K/yrMid LevelFull time

Posted 1 month ago

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Job Summary

Own cross functional brand growth across NEXT UK, International and Seasons by coordinating with Buying, Merchandising, Design, Marketing and Clients to drive assortment decisions, stock execution and channel content, while embedding sustainability and traffic initiatives.

  • Cross functional alignment: accelerate brand growth and unlock opportunities across product, campaigns, and SEO.
  • In season trading and stock: monitor stock, replenishment, markdowns, and label performance to maximize sales.
  • Content, campaigns and sustainability: ensure best in class assets, copy and imagery are used and aligned to NEXT sustainability vision.

Job Description

Responsibilities

  • Be accountable for growing the Brands full price sales through NEXT UK, NEXT International and SEASONS (where applicable).
  • Build partnerships across key stakeholders at NEXT - including Buying, Merchandising, Design, Marketing teams - to accelerate brand growth and maximise business opportunities.
  • Build partnerships with the Clients senior leads.
  • Support budget planning, option planning, ranking.
  • Support the Buyer on product assortment by using insights from previous/current seasons, also leverage brand information to drive assortment decisions.
  • Identify growth opportunities through Label data analysis.
  • Continual review of sales by size and responsible for updating size guidelines.
  • Support in season trading and replenishment, access to Brands available stock file to make quick decisions.
  • Implement and review the performance of Label +, continually reviewing conversion to stock and switching off slow lines.
  • Optimise International sales opportunities through data insights.
  • Reviews markdown / RTB.
  • Conduct regular competition analysis.
  • Ensure all new AI functionality is being implemented.
  • Daily checks to ensure operations are running to SLA’s, items live, refurb queries etc…
  • Work with brand leads to continually ensure best in class content and brands assets are utilised.
  • Responsible for best in class delivery of the brand in terms of copy, imagery, tabbing, social media exposure (based on tiering).
  • Ensure the product is placed in all relevant BAU campaigns.
  • Responsible for ensuring the brand is aligned to NEXT’s sustainability vision.
  • Work in collaboration with marketing and clients to drive traffic initiatives.
  • Supports implementation of SEO enhancements.
Next Plc logo

Next Plc

NEXT PLC is a company based out of DESFORD ROAD ENDERBY, LEICESTER, United Kingdom.

Enderby, England, GBR
803 employees (45 in marketing)

Traffic Signals

Monthly Visitors
62.9K
Traffic Source Mix
Search
41.3%
Direct
30.7%
Referral
21%
Social
5.2%
Paid
1.3%

Headcount Trend

Current headcount: ~807

Marketing Team

Marketing Team Size
24 (3% of company)
Marketing Roles Posted (Last 30 Days)
5