Responsibilities

• Brand Ownership & Strategy Define and own Club L London's brand positioning, target customer, and point of difference versus competitors, grounded in commercial data and customer insight. Set the brand strategy end-to-end and present it to the CEO for sign-off; once approved, hold full authority for how it is delivered day-to-day. Own the brand guideline (tone of voice, visual identity, brand world, do's and don'ts) as the single reference point for every team touching the brand. Creative Guardianship & Approval Act as final approver - not just reviewer - of all campaigns, product imagery, packaging, tone of voice and wholesale/in-store presentation before they go live. Direct the Creative Director and studio team on brand vision and standards; the Brand Director sets and protects the vision, the Creative Director's team executes it under their sign-off. Have the authority to stop or send back any creative output that doesn't meet the brand standard, and the accountability for explaining why. Run a simple, fast approval process (clear checkpoints, no unnecessary bureaucracy) so brand guardianship speeds work up rather than slowing it down. Social Media, PR, Events & Outreach Own the social media strategy and content direction across all Club L London channels, ensuring tone, visuals and campaign tie-ins are consistently on-brand. Set and approve the influencer, ambassador and partnership outreach strategy — who the brand associates with, and why it fits the positioning. Own PR strategy and the relationship with the PR agency/press office, including proactive press outreach, launch moments and reputation management. Own the events calendar — product launches, press days, pop-ups and brand activations — ensuring each event is a deliberate expression of the brand, not a one-off marketing push. Ensure social, PR and events activity is planned in lockstep with the product and campaign calendar, so the brand tells one consistent story across every channel at any given time. Cross-Functional Leadership Work with Buying & Merchandising to ensure product ranges reflect and reinforce brand positioning, not just commercial trend-chasing. Partner with Ecommerce and CRM/Marketing to ensure brand identity is expressed consistently on-site and in campaigns across all storefronts (UK, EU, US, AU, UAE, KSA and beyond). Work with the Insights team to track brand health, customer perception, social engagement and competitor positioning, and use this to inform ongoing strategy. Represent the brand in wholesale conversations (e.g. Harvey Nichols, Bloomingdale's, Ounass) to ensure positioning is protected as the brand scales into premium retail. Team Leadership Line-manage the Creative Director, Social Media Lead and PR & Events Lead, setting clear brand standards and giving direct, specific feedback on execution against them. Build the wider brand function over time as the remit is established, recruiting where the business case supports it.

Requirements

• Proven track record building, repositioning or protecting a brand within fashion, apparel or a comparable premium consumer category - ideally including direct line management of a Creative Director or design team.
• Experience operating at senior Director level, ideally within a fast-growing, multi-brand or multi-market business.
• Strong commercial and analytical grounding - able to translate brand strategy into measurable outcomes, not just mood boards.
• Decisive leadership style; comfortable being the final word on creative output and giving direct feedback to senior creative talent.
• Track record owning social media strategy and PR/press relationships for a consumer brand, alongside product and campaign work - this is a brand role with a communications remit, not a pure design/creative one.
• Experience working across international/multi-storefront ecommerce businesses (desirable: Shopify).

Preferred

• Experience in womenswear, contemporary fashion, or a brand with a strong social/digital-led customer base.
• Experience presenting brand strategy to board or executive level.
• Existing press/media contacts and experience planning brand events or activations.
• Exposure to premium wholesale partnerships and international market nuance (EU, US, GCC).

Benefits

• Annual bonus scheme
• Bi-Annual Dress Allowance
• 25 days of annual leave (plus bank holidays)
• Extra day off for your birthday
• Flexible working hours around core hours of 10-4
• Early Finish Fridays
• Cycle to work scheme
• 40% staff discount across Club L and Lavish Alice products
• Healthcare Cashplan
• Free onsite gym