Responsibilities

• Brand guardian Own and protect the Hustle brand identity, tone of voice and visual standards across every touchpoint.
• Keep the brand rooted in its health and fitness core (the gym, creatine and protein, the active consumer) while broadening its appeal outward into social sport, wellness, the workplace, convenience and grocery.
• Tailor tone, imagery and messaging to each environment and consumer segment, leading with the highest-priority benefit per channel. Our ICP spans serious gym-goers and students through to golfers, racket-sports players, wellness studios, office workers, convenience shoppers and health-food buyers, as set out in the brand's Environment, Consumer and USP Strategy Map.
• Develop and maintain brand guidelines, and make sure agencies, partners and retailers apply them consistently.
• Own the always-on marketing plan - Quarterly promotions: plan and deliver a rolling promotional calendar, including a seasonal event every quarter, tiered promotions and seasonal drops.
• Digital content: run a structured always-on content and ad calendar across our key content themes; own the content calendar and the Klaviyo email/SMS flows.
• Events & activations: deliver flagship experiential activations and community partnerships, including expos and mobile brand activation.
• Sampling: run structured sampling across gym, leisure and higher-education sites, capturing content at every activation.
• POS & merchandise: develop gym POS kits, the Hustle merchandise range, and brand collaborations.
• Activation by environment: Training locations. Playing locations. Buying locations.

Requirements

• Proven experience in a marketing role, ideally FMCG, food & drink, sports nutrition, supplements or a fast-growth consumer brand.
• Strong grasp of digital and e-commerce marketing: paid social, TikTok / creator marketing, email (Klaviyo) and marketplace (Amazon).
• Hands-on experience running content, events and sampling activations.
• Brand-minded, able to protect and grow a distinctive brand identity across many touchpoints.
• Highly organised, comfortable running an always-on calendar across multiple channels at once.
• Thrives in a scale-up: self-starting, hands-on and commercially minded.
• Familiar with either Canva and/or Adobe Creative Suite.

Preferred

• Experience in sports nutrition, functional food, or the gym / fitness sector.
• Existing relationships with creators, agencies, or retail / convenience buyers.
• Full UK driving licence, for events, sampling and the branded van programme.

Benefits

• Expo and Event travel and accommodation.
• Annual personal development budget.
• Your Birthday off.
• 33 days holiday per annum. (including bank holidays)
• Marketing Expenses.
• And of course, countless protein bars :)