Responsibilities

• Social Media & Community Strategy: Lead and execute WGSN’s global organic social media strategy across platform-native channels (LinkedIn, Instagram, etc.) across LATAM, APAC, NAM, and EMEA. Act as brand guardian for digital touchpoints, driving engagement with senior decision-makers across fashion, beauty, consumer goods and retail, increasing brand consideration and supporting demand generation.
• Content Marketing & Campaign Orchestration: Own and manage the global content marketing calendar. Partner closely with internal Content teams to select and repurpose high-value, paywall-exempt trend insights into engaging, platform-tailored content that creates industry 'FOMO' and generates qualified demand.
• Global Brand & PR Strategy: Own and execute the global PR strategy, humanising the WGSN brand by bringing our forecasting experts and consumer insights to life through narrative-led storytelling, high-profile spokesperson positioning, and media relations.
• Owned Content, SEO & Generative Search Optimisation: Own the strategic direction of WGSN's public-facing blog, ensuring all content is optimised for search (SEO), AI-powered discovery (GEO), and commercial conversion opportunities. Partner with Content, Digital and Product Marketing teams to grow qualified organic traffic and maximise visibility across traditional and AI search experiences.
• Reactive & Cultural Trend Campaigns: Proactively monitor cultural moments, macro-trends, and industry events, leveraging WGSN’s proprietary forecasting assets to execute timely, newsjacking social campaigns.
• PR Strategy & Agency Execution: Brief, manage, and evaluate external PR agencies across key markets to ensure campaign alignment, budget efficiency, and high-impact media coverage against clear KPIs.
• Channel Optimisation & Commercial Impact: Define channel-level KPIs across social, owned, and earned touch points. Continually analyse engagement data and campaign performance metrics to optimise posting cadences, content formats, and demand generation impact.
• Thought Leadership Support: Support the activation and multi-channel promotion of flagship global thought-leadership campaigns (e.g., Top Trends), ensuring maximum top-of-funnel reach, engagement, and cross-platform amplification.
• Cross-Functional Collaboration: Serve as the main bridge between Brand/Social output and the wider Marketing, Content, and Commercial functions, providing regular monthly and quarterly performance insights to support overarching strategy.
• This list is not exhaustive and there may be other activities you are required to deliver.

Requirements

• Professional Experience: Proven experience in a Brand, Content, or Social Media Marketing Manager role within a multinational B2B, publishing, or agency environment.
• Communications Expertise: In-depth expertise in PR execution, multi-channel content strategy, B2B community management, and top-of-funnel marketing performance analysis.
• Agency Oversight: Practical experience briefing, managing, and driving ROI from external PR or creative agency partners.
• Editorial Acumen: Strong editorial judgment with the ability to distill complex trend forecasts and quantitative data into compelling, public-facing brand stories.
• Stakeholder Collaboration: Exceptional interpersonal and relationship-building skills with a track record of working effectively across cross-functional and regional teams.
• Copywriting Excellence: Meticulous attention to detail with first-class campaign planning, copywriting, and proofreading skills.
• Mindset: Proactive, creative problem-solver with a positive "can-do" attitude and the ability to manage multiple complex initiatives simultaneously.
• Additional language skills (especially Brazilian Portuguese) are preferred, but not mandatory.

Preferred

• Additional language skills (especially Brazilian Portuguese) are preferred, but not mandatory.

Benefits

• - 25 days of holiday per year - with an option to buy/ sell up to 5 days
• - Pension, Life Assurance and Income Protection Flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness
• - Employee assistance programme, season ticket loans and cycle to work scheme
• - Volunteering opportunities and charitable giving options
• - Great learning and development opportunities.