Responsibilities

• Be the driving force behind Huel's organic social presence, owning the strategy and editorial direction across channels, with a clear remit to grow impressions, reach new audiences, and support our continued growth in both the UK and US.
• Own Huel's brand voice: from manifesto to tone of voice guidelines and messaging frameworks. Ensure we sound consistent across every market and format, while adapting content to resonate with local audiences where it matters most.
• Run the Huel Marketing Hub for organic: submitting briefs, reviewing AI-generated messaging foundations, and pulling channel-ready copy. You’re the final call on what actually gets posted.
• Build and lead our three content tracks: reactive (24–48hr cultural moments), episodic (recurring series with a committed cadence), and campaign-led (quarterly campaigns translated into organic), creating content that feels culturally relevant across our key markets.
• Make nutrition a genuine content pillar: not a caveat or small print. Translate Huel’s science and product truth into stories, formats, and series people actually want to engage with and share.
• Lead the social team: our Social Media Lead reports into you, owning execution, scheduling, and day-to-day reporting.
• Treat community as the engine, not a channel: be in the comments, activate UGC weekly, build recurring formats with our creator network, and partner closely with our Brand Experience & Community team to turn customer signals into content that resonates with audiences across the UK, US and beyond.

Requirements

• 5+ years in brand, content or creative leadership, with deep, native knowledge of TikTok and Instagram. Not someone who “understands social”, someone who lives in it.
• Exceptional copywriter. Whether it's a caption, script, hook or manifesto, you know how to craft words that stop the scroll and build a distinctive brand voice.
• Experience creating content for multiple markets, with a strong understanding of what resonates with US audiences. You know that great social isn't one-size-fits-all and can adapt ideas to different audiences without losing the brand.
• Culturally wired. You know what’s trending before it peaks. You have opinions on why things blow up and why most don’t. You can name three brands killing it on social right now and explain exactly why.
• AI-native, not AI-curious. You’re already using AI tools daily to move faster, write sharper and ship more. Comfortable owning a marketing hub that turns briefs into messaging and messaging into channel-ready copy.
• Hunts growth audiences. You identify where Huel has the most to gain and build content that earns attention. You can read a category, spot white space, and turn audience insight into formats and series that travel across markets, particularly as we continue to grow our presence in the US.
• Proven organic growth. You can point to real numbers, impressions, reach, engagement, from a brand you’ve helped grow. Managing decline at a big brand isn’t the same as growth, and we’re looking for the latter.
• Food, lifestyle or wellness DTC experience preferred. Consumer brand experience is essential. A related category is a strong advantage.
• Copy across channels, OOH, social, email, packaging, web. Comfortable across formats, not just captions.

Preferred

• A related category is a strong advantage.

Benefits

• Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
• 30 days annual leave PLUS bank holidays
• Free Huel to keep you going
• ️ 2 weeks a year to work remotely from anywhere!
• Dog friendly
• Paid Volunteering Days
• ️ Free on-site gym with free classes, and we will give you your own nutrition plan
• Free on-site wellness area offering infrared saunas and an ice bath
• Free 1-on-1 therapy provided by Self-Space.
• Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary