Responsibilities

• Brand strategy and positioning Build compelling brand positioning statements and reasons to believe for new OVO products and propositions Work closely with our in-house studio to develop messaging frameworks that give teams a clear, consistent way to talk about our products – from the first brief to the final asset. You'll make sure that teams across the business can refer to and apply with confidence. Define what makes each product or proposition distinctive – and make sure that comes through in everything we do Work closely with our marketing, CRM and social teams to make sure that products stay close to the positioning, brand and our tone of voice
• Brand guidelines and quality governance Act as a brand guardian across the business – reviewing work, flagging inconsistencies, and making sure everything we put out meets the bar Bring an impeccable eye for detail and strong copy editing and reviewing skills to every piece of work that crosses your desk Partner with design, content, and product teams to embed brand standards into day-to-day ways of working
• Stakeholder management Work closely with product, marketing, comms, and commercial teams to make sure brand thinking is embedded early – not bolted on at the end Build strong, trusted relationships across the business, helping teams take their work from good to great Present brand strategy and rationale clearly to senior stakeholders Influence and brand authority – bringing people along on the brand journey, helping them to realise that brand is there to help, not hinder Delivering brand training and onboarding sessions to different teams
• AI and brand Champion the use of AI tools to help OVO stay on brand at scale – from reviewing copy and assets to supporting teams working at speed Help establish AI as a practical, everyday tool that supports brand consistency across the business Work with relevant teams to identify where AI can strengthen brand governance without compromising quality or creative judgment Explore ways that we can bring together more skills, gems and workflows that implement AI across the business, helping to create on brand content

Requirements

• 5 to 8 years of experience in brand management or brand strategy, either brand or client side.
• Able to hit the ground running – picking up established frameworks and processes quickly, and applying them at speed to reviews, projects, and briefs
• Thrives in building real, strong relationships with different people across the entire business.
• Can advocate for the brand in every instance, negotiate with stakeholders- understanding their point of view, but come to a place that doesn't detract from the brand
• Has built brand positioning and reasons to believe from scratch, not just maintained what's already there
• Can write and present a brand strategy clearly – from product teams to creative teams
• Cares about brand consistency without but understands the need to be flexible
• Thrives in a fast-moving environment where priorities shift and ambiguity is part of the job

Benefits

• For starters, you'll get 34 days of holiday (including bank holidays). For your health With benefits like a healthcare cash plan or private medical insurance depending on your career level, critical illness cover, life assurance, health assessments, and more For your wellbeing With gym membership, travel insurance, workplace ISA, will writing services, dental insurance, and more For your lifestyle With extra holiday buying, discount dining, home & tech loans, and supporting your favourite charities with give-as-you-earn donations For your home Get up to £400 towards any OVO Energy plan, plus great discounts on solar, smart thermostats and EV chargers For your commute Nab a great deal on ultra-low emission car leasing, plus our cycle to work scheme and public transport season ticket loans Want to hear about our full range of flexible benefits and progressive people policies? Our People Team can tell you everything you need to know. For your Belonging To find better ways to support our people, we need to listen to each other's experiences and find ways to build a truly inclusive and diverse workplace. As part of this, we have 8 Belonging Networks at OVO. Led by our people, for our people - so when you join OVO, you can play a part - big or small - with any of the Networks. It's up to you.