Responsibilities

• Extract and analyse data from multiple sources (marketing platforms, CRM, website analytics, internal databases).
• Identify trends, patterns, and correlations that impact marketing ROI and business performance.
• Develop actionable insights that improve advertising efficiency, audience targeting, and budget allocation.
• Build powerful BI dashboards using Power BI to make data more accessible to teams.
• Write and optimise SQL queries to extract meaningful insights from complex datasets.
• Own and optimise paid ad campaign performance – Google Ads, Meta.
• Predict and model customer behavior to improve marketing strategies and conversion rates.
• Test, experiment, and iterate – Run A/B tests, analyse performance, and fine-tune campaigns.
• Work with the marketing team to shape ad strategy based on real data—not assumptions.
• Automate reporting and alerts so we can react to performance shifts in real-time.