Responsibilities

• Lead the development and execution of B2B marketing strategies that differentiate our commercial offerings, communicate value to our customers, and drive measurable outcomes across the customer segment.
• Develop customer analysis, market segmentation, and targeting to create detailed buyer journeys and personas. This will aid in the development of appropriate products and provide insights into market opportunities.
• Conduct competitive and key customers analysis, to understand buying behaviors, challenges, and opportunities. Use these insights to develop effective B2B marketing campaigns that engage our key audiences and drive action.
• Execute impactful nurture programs to improve conversion rates from leads to opportunities. Develop our digital content (web and social media) and site development to optimize client engagement and lead generation across multiple channels.
• Execute thought leadership initiatives to position the company as an industry leader, collaborating with key stakeholders to showcase our expertise and value to customers.
• Measure program performance, optimize campaigns in real-time, and provide actionable insights that guide decision-making. This includes tracking relevant KPIs and implementing a revenue attribution model.
• Assist on the development of B2B marketing playbooks, campaign creative frameworks, and media strategies to drive awareness, understanding, and demand generation with targeted customers across Europe.
• Control marketing budget for your customer segment, including managing strategic partners, approving production costs, and planning campaigns to optimize investments.
• Perform granular tracking, reporting, and efficient lead management in the handoff from marketing to sales.
• Assist on the execution of our B2B2B marketing strategies and joint engagements with our key partners across the European region.