Drive a data-led, agile B2B marketing program that pairs demand-gen experimentation with cross-channel execution to feed the sales pipeline and optimize lead quality and volume.

• Designed a data-led, agile and experimental methodology to maximise the quality and quantity of leads generated
• Leading and coordinating internal and agency teams across SEO, PPC and paid social to maximise investment efficiency
• Building and optimising webpages, CRM flows and emails for key B2B customer journeys
• Developing and executing a B2B content strategy to build Origin Fitness's visibility with commercial gym buyers
• Supporting the Sales team with assets and insight that help strengthen existing relationship and build new ones
• Tracking and reporting on pipeline volume, cost per lead and conversion rates

• 5+ years experience running B2B paid search and paid social campaigns, with demonstrable impact on pipeline
• Strong understanding of CRM systems and lead nurturing flows
• Comfort working with data. You'll need to interpret performance and make fast decisions based on it
• Ability to write clear, compelling copy for ads, landing pages and emails
• Experience understanding and working closely with multiple teams across the business to help deliver their goals
• An willingness to get stuck in. This is a role for someone who wants to make a real marketing and commercial impact. We’re a small team with BIG ambitions.
• An interest in fitness and the gym (although you might not yet know your pin-loaded from your plate-loaded)

• You have experience in a commercial fitness, sport or active lifestyle business
• You've worked in a scaling business where you've had to build and improve processes as you went (AKA building the plane as you fly it)
• You have experience with LinkedIn campaign management

• Casual dress
• Company events
• Company pension
• On-site gym
• On-site parking