B2B Marketing Lead

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 1 day ago

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Job Summary

Own and drive B2B demand generation and ABM programs, shaping quarterly strategy and executing hands-on campaigns to accelerate revenue growth while collaborating with Sales, Marketing, and content teams to tell a clear, narrative-driven story.

  • Own the end-to-end demand generation and ABM program execution.
  • Align cross-functional teams on strategy, content, and channels.

Job Description

Requirements

  • You’re pipeline obsessed and have proven success driving revenue growth through successful demand generation and ABM strategies.
  • You’re a self-starter who doesn’t wait for a perfectly detailed brief. You’re comfortable taking ownership, running experiments, learning from failures, and scaling what works.
  • You can comfortably zoom out to design a high level quarterly strategy but aren’t afraid to roll up your sleeves to build and execute campaigns yourself.
  • You have strong experience growing a B2B brand, with particular strengths in storytelling, narrative led marketing, and creating engaging content - from social posts to high-impact campaigns.
  • You have experience across digital marketing, including SEO, campaign management, paid channels (LinkedIn Ads, Google Ads, PPC), and using performance metrics to optimise results.
  • You have an excellent understanding of audience, writing style, and tone of voice, and enjoy diving into the detail to simplify complex topics for customers - something that's core to Octopus's DNA.
  • You’re a people person who really enjoys collaborating with awesome humans and is genuinely passionate about building green products that help decarbonise our planet.
  • You don’t need detailed knowledge of electric vehicles or e-mobility, but an interest in the industry and a desire to learn more is essential.

Benefits

  • • 🪙 Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don't advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn't apply to Octopus - what's more important to us is finding the right octofit!
  • • 🍉 Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! We were recently named the UK's top company to work for, and we ranked in the top ten in the Sunday Times Best Places to Work 2024. Our Group CEO, Greg has recorded a podcast about our culture and how we empower our people. We’ve also been placed in the top 10 companies for senior leadership
  • 🎁 Visit our UK perks hub - Octopus Employee Benefits
Octopus Energy logo

Octopus Energy

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)

Traffic Signals

Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%

Headcount Trend

Current headcount: ~31

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
670