B2B Digital Marketing Specialist

Thetford, Suffolk, UK (Hybrid)

£40K/yr – £45K/yrMid LevelPermanent

Posted 2 months ago

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Job Summary

Own the end-to-end digital marketing mix for a B2B industrial services provider, driving commercial leads through structured Google Ads, LinkedIn thought leadership, targeted email sequences, and sales-ready collateral.

  • Google Ads: Build and optimise campaigns targeting high-intent buyers seeking industrial installations and maintenance services.
  • LinkedIn Content: Publish authoritative posts and copy that engage facility managers, warehouse owners, and landlords in the East of England.
  • Email & Collateral: Design targeted email programs and develop technical assets/case studies to demonstrate downtime minimisation.

Job Description

Responsibilities

  • Google Ads Management: Build, monitor, and optimise targeted search campaigns. You will capture high-intent traffic actively seeking industrial installations, planned maintenance, and rapid emergency repairs.
  • LinkedIn Strategy & Content: Drive our primary social channel by creating and publishing authoritative content. You will write copy that engages Facility Managers, Warehouse Owners, and Commercial Landlords across the East of England, highlighting the operational value of premium, reliable infrastructure.
  • Targeted Email Marketing: Design and execute outbound email sequences directed at specific sectors, across various industries.
  • Sales Collateral & Digital Content: Produce practical, technical assets and case studies that the sales department can use to demonstrate our capability in minimising client downtime. You will deploy digital content across various marketing channels, ensuring our external messaging consistently reflects our premium, authoritative market position.

Requirements

  • Proven experience in a B2B digital marketing role, with a strong focus on commercial lead generation.
  • Demonstrable ability to manage and optimise Google Ads campaigns.
  • A track record of creating engaging, authoritative content for LinkedIn.
  • Experience building and executing targeted email marketing sequences.
  • The ability to grasp technical concepts quickly and translate them into clear, compelling copy for a professional audience.

Benefits

  • 23 days plus Bank Holidays, and standard company pension scheme.
  • Employee discount
  • Work from home