B2B Digital Marketing Specialist

Thetford, Suffolk, UK (Hybrid)

£40K/yr – £45K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own the B2B digital demand engine for an industrial door systems provider, translating complex technical value into credible outcomes for facilities buyers. Drive qualified inquiries via paid search, authoritative content on LinkedIn, targeted email sequences, and compelling sales assets that shorten downtime for clients.

  • Growth Engine: Optimize Google Ads to capture high-intent searches for maintenance, repairs, and installations across the East of England.
  • Content & Outreach: Lead LinkedIn content and copy that positions the company as a premium, authoritative partner for facility managers and landlords.
  • Content-to-Conversion: Build targeted email sequences and sales collateral that demonstrate operational value and convert interest into conversations.

Job Description

Responsibilities

  • Google Ads Management: Build, monitor, and optimise targeted search campaigns. You will capture high-intent traffic actively seeking industrial installations, planned maintenance, and rapid emergency repairs.
  • LinkedIn Strategy & Content: Drive our primary social channel by creating and publishing authoritative content. You will write copy that engages Facility Managers, Warehouse Owners, and Commercial Landlords across the East of England, highlighting the operational value of premium, reliable infrastructure.
  • Targeted Email Marketing: Design and execute outbound email sequences directed at specific sectors, across various industries.
  • Sales Collateral & Digital Content: Produce practical, technical assets and case studies that the sales department can use to demonstrate our capability in minimising client downtime. You will deploy digital content across various marketing channels, ensuring our external messaging consistently reflects our premium, authoritative market position.
ADS - Anglia Door Systems Ltd logo

ADS - Anglia Door Systems Ltd

Leading Supplier of Industrial and Commercial Door services in East Anglia. Providing the supply, installation, maintenance and repair of roller shutter doors, fire resistant shutters, rapid rise doors, sectional overhead doors, steel hinged doors, fire doors, automatic swing, sliding and folding doors, steel hinged doors, loading bay equipment, gates and barriers.Our experienced engineers are on call 24 hrs a day, ready to repair or secure faulty or damaged doors throughout East Anglia.A proud member of the Door and Hardware Federation, ConstructionLine and with ISO 9001 accredited quality systems, you can be assured that our aim is your complete satisfaction.If you are considering a new door installation or replacing an old door system, we will be happy to provide you with a free survey and advise you of the latest door and access system technology.

Founded in 2003
Thetford, England, GBR
25 employees (2 in marketing)

Traffic Signals

Monthly Visitors
1K
Traffic Source Mix
Search
62.4%
Direct
26.5%
Referral
6.5%
Social
3.6%
Paid
0.9%

Headcount Trend

Current headcount: ~25

Marketing Team

Marketing Team Size
2 (8% of company)