Audience Marketing Manager at Aviva | Norwich, Norfolk, UK

Aviva

Audience Marketing Manager

Norwich, Norfolk, UK (On-site)

Salary Not AvailableMid LevelContract

Posted 1 month ago

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Job Summary

Own and drive data-driven audience design across multiple lines, using first‑party data and Adobe CDP to lift paid media effectiveness and cross-sell within existing customer cohorts.

Own audience strategy across General Insurance, Pensions, Protection, Health, Wealth & Advice, coordinating with Paid Media, CRM, and Analytics to maximize cross-sell and lifecycle value.
Leverage CDP and data partnerships to build segments, activate across Meta/Google and partners, and measure full-funnel impact.
Collaborate with internal and external teams to translate journey insights into experiments, optimizations, and commercial outcomes.

Job Description

Responsibilities

Develop and deliver a robust audience strategy and framework to drive improved performance, efficiency, and cross-sell opportunities within existing customer cohorts
Define and track KPIs to measure audience performance across full-funnel paid media activity.
Lead execution of audience strategies across multiple business lines (General Insurance, Pensions, Protection, Health, Wealth & Advice)
Leverage 1st party data and MarTech solutions (including Adobe CDP) to generate actionable insights and drive growth
Collaborate with internal teams (Paid Media, Search, Social, CRM, Data, Tagging) and external agencies to activate data-driven audience strategies.
Champion a customer-first approach, using journey insights to improve experiences and drive commercial outcomes
Identify, evaluate and implement new market solutions and technologies to support multi-product growth ambitions
Act as a key stakeholder across a matrix organisation, connecting business strategy, technical capability, and media performances

Requirements

Proven experience designing and implementing audience strategies across full-funnel paid media programmes
Strong track record of driving growth, efficiency, and cross-sell performance within existing customer bases
Experience working with complex MarTech ecosystems, including CDPs (Adobe experience beneficial), clean rooms, and media partners
Expertise in leveraging 1st, 2nd, and 3rd party data to create actionable audience insights
Experience managing end-to-end implementation projects, including use case mapping, data analysis, and roadmap development
Strong stakeholder management experience, partnering across CRM, Analytics, Legal, IT, Web, Tagging, and Data teams
Deep understanding of paid media planning, activation, and optimisation, across platforms such as Meta Ads, Google Ads, and other digital channels
Highly analytical with the ability to extract insights from complex data and translate them into business impact

Preferred

Experience with CDPs (Adobe experience beneficial), clean rooms, and media partners

Aviva

3.9 Glassdoor

💛 We're a leading Insurance, Wealth & Retirement business. 📣 Follow for #LifeAtAviva. Aviva is nothing without our people. Living up to our purpose to be with you today for a better tomorrow applies to those we work with just as much as it does to our customers. We want Aviva to be a place where people can be themselves, and we want our workforce to reflect the customers and communities we serve. This means offering market-leading benefits and challenging ourselves to do more to build a workplace – and society – that works for all.It takes you. It takes Aviva.

London, England, GBR

27K employees (726 in marketing)

www.aviva.com

77% recommend to a friend

86% CEO approval