Responsibilities

• Own and deliver strategies to grow Hearst UK’s database of contactable leads, identifying, testing, and scaling acquisition channels across partnerships, affiliates, co-registration, competitions, and paid media
• Optimise lead generation performance through a structured test-and-learn approach, balancing volume, quality, cost-efficiency, and downstream conversion impact
• Collaborate closely with CRM, subscription marketing, brand, analytics, engineering, and product teams to ensure data capture, flow, and usage are aligned and effective
• Manage external partners, agencies, and data providers while ensuring all activity complies with GDPR and internal governance standards
• Develop and maintain expert knowledge of audience data sources, feeds, and pipelines, ensuring data is accurate, reliable, well-documented, and effectively integrated
• Proactively monitor data performance and quality, identifying anomalies, troubleshooting issues, and driving continuous improvement

Requirements

• Proven experience in data acquisition, lead generation, or audience growth, ideally within media, publishing, or subscription environments
• Strong understanding of digital marketing channels, performance optimisation, and a commercial mindset balancing scale, efficiency, and quality
• Experience working with CRM systems, data capture processes, and ideally data pipelines, feeds, APIs, or SQL
• Analytical mindset with a clear test-and-learn approach and ability to evaluate performance and inform investment decisions
• Strong stakeholder management and collaboration skills, with the ability to work effectively across marketing, analytics, engineering, and product teams
• Good understanding of GDPR, data privacy, and governance best practice
• Desirable: experience in subscription or recurring revenue models, partnerships/affiliate or co-registration models, portfolio/multi-brand environments, and exposure to propensity modelling

Preferred

• experience in subscription or recurring revenue models, partnerships/affiliate or co-registration models, portfolio/multi-brand environments, and exposure to propensity modelling

Benefits

• Hearst Exclusives - Only for You!
• Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes, you could be trying the next big thing in beauty, food & drink.
• Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!
• Inclusion, Health & Wellbeing: Feel Your Best
• Stay healthy with Specsavers eye care, a company-funded Health Cash Plan, and access to mental health support.
• Get active and stress-free with discounted gym memberships and the Cycle to Work scheme.
• Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it.
• Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
• Join one of our Hearst ERG Groups.
• Financial Wellness - Boost Your Budget
• Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting.
• Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions, and Home Tech benefits to spread costs.
• Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app