Associate Manager, Customer Marketing at Mattel, Inc. | Slough, UK | £57K/yr – £68K/yr

Mattel, Inc.

Associate Manager, Customer Marketing

Slough, UK (On-site)

£57K/yr – £68K/yrMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own omnichannel retail activation work that blends shopper insight with ROI, coordinating cross-functional partners to deliver scalable, category-driving campaigns.

Retail Activation Ownership: lead end-to-end activations across in-store and digital touchpoints to hit revenue targets.
Cross-functional Delivery: collaborate with retailers, agencies, PR, Brand, Sales and events to execute ROI-driven campaigns.
Insights to Action: leverage shopper data and test-and-learn to inform seasonal activations and improve ROI.

Job Description

Lead end-to-end retail activations, maximising commercial opportunities to drive sales in line with revenue targets and strategy.
Oversee in-store and digital execution across trade and campaign activity, ensuring retail excellence at every touchpoint.
Use data and insights to shape strategies, adopting a test-and-learn mindset to drive innovation.
Translate shopper-centric ideas into scalable, commercially compelling activations delivering strong ROI in key trading and seasonal windows.
Stay ahead of trends, seasonal moments and consumer behaviours to inform future activation.
Engage shoppers meaningfully across multiple touchpoints, balancing creativity with commercial effectiveness and tailoring to audience needs.
Build strong internal and external relationships — including retailers and agencies — to maximise placement and unlock new opportunities.
Develop and nurture key retailer partnerships, delivering trust, value and flawless execution.
Create compelling category, channel and retailer pitch decks to support sell-in. Provide retail partners with differentiated, impactful marketing solutions aligned to business objectives and KPIs.
Work cross-functionally to shape and leverage retail opportunities across channels and franchises. Act as a bridge across global, regional and local teams — PR, Live Events, Brand, Sales, Consumer Products and agencies — collaborating as one team.

Mattel, Inc.

3.7 Glassdoor

We empower generations to explore the wonder of childhood and reach their full potential.We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it.Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, Polly Pocket, and Barney, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Mattel is recognized as a Great Place to WorkTM and as one of Fast Company’s Best Workplaces for Innovators.

Founded in 1945

El Segundo, California, USA

12K employees (2,443 in marketing)

about.mattel.com

62% recommend to a friend

74% CEO approval