Associate Director, Social Strategy

Birmingham, UK (On-site)

$107K/yr – $146K/yrSenior Level6+ years expFull time

Posted 5 hrs ago

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Job Summary

Own and drive social strategy across always-on, launch, and campaign programs, translating insights into creative briefs and breakthrough ideas while shaping launches, partnerships, and experiential moments, and mentoring junior team members.

  • Lead development of social strategy and playbooks across multiple contexts
  • Collaborate with cross-functional teams to deliver connected programs
  • Mentor junior staff and translate insights into actionable strategies

Job Description

Responsibilities

  • Leading the development of social strategies, playbooks, and frameworks across always-on, campaign, and launch environments.
  • Translating social, cultural, consumer, and category insights into compelling creative briefs and breakthrough ideas.
  • Developing integrated social and content strategies that drive brand relevance and business impact.
  • Helping shape major launches, partnerships, tentpole moments, and experiential activations.
  • Partnering closely with creative, influencer, analytics, media, CRM, and production teams to deliver connected programs and customer experiences.
  • Serving as a trusted advisor to clients, confidently managing relationships and navigating high-visibility initiatives.
  • Identifying emerging cultural, platform, and technology trends that create new opportunities for the brand.
  • Mentoring and developing junior team members.

Requirements

  • 6-8 years of digital and social experience across agency, brand, or publisher environments.
  • Experience developing social strategies for automotive, mobility, consumer technology, telecommunications, connected products, or other high-consideration categories.
  • A strong track record supporting brand relaunches, product launches, major partnerships, tentpole moments, and integrated campaigns.
  • Experience developing social strategies for large-scale events, sponsorships, experiential activations, or other high-visibility brand moments.
  • Experience leading social strategy within large integrated teams, partnering across creative, media, CRM, influencer, analytics, communications, and production disciplines.
  • Experience working on connected-service, subscription, ownership, or customer lifecycle businesses, with an understanding of how social can drive consideration, adoption, engagement, retention, and advocacy.
  • Expertise in organic social strategy, with strong familiarity across paid social, influencer strategy, content ecosystems, and measurement.
  • Experience crafting creative briefs, inspiring breakthrough work, and translating insights into actionable strategic recommendations.
  • Exceptional client management, communication, storytelling, and presentation skills.
  • A collaborative mindset and passion for mentoring others.

Benefits

  • medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
14 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
143