Responsibilities

• Planning and delivering creative, insight-led marketing campaigns from brief through to completion
• Developing campaigns across digital, email, websites, social media, ecommerce and traditional marketing channels
• Creating tailored content for B2B and B2C audiences
• Adapting tone, messaging and campaign activity for different audiences and platforms
• Writing clear and engaging copy for websites, emails, landing pages, social media and campaign materials
• Managing campaign plans, content schedules, budgets and delivery deadlines
• Supporting website and ecommerce activity across Odoo, WordPress and other platforms
• Planning email communications, paid advertising, Google Ads and social media campaigns
• Using data, research, feedback and performance insights to improve future activity
• Measuring and communicating Patient Choice’s social impact

Requirements

• Relevant mid-level marketing experience
• A genuine passion for purposeful, insight-led marketing
• Experience in paid advertising, Google Ads, social media
• Proven experience with email marketing and WordPress
• Experience planning and delivering campaigns from brief through to evaluation
• Hands-on experience across digital and traditional marketing platforms
• Experience marketing to both B2B and B2C audiences
• The ability to adapt your messaging and approach for different audiences, channels and priorities
• Strong copywriting, communication and organisational skills
• A good understanding of brand management, tone of voice and message hierarchy