Responsibilities:
- Participate in the creation and optimization of AIGC image-based content for TikTok Shop, with a focus on European markets (mainly Germany, France, Spain, and Italy). Content formats include creative shoppable image posts, contextual visual content, and supporting copywriting.
- Based on brand and product information, write and optimize prompts for AIGC-generated images and copy, while controlling style and quality to ensure high standards in realism, aesthetics, consistency, and alignment with the product.
- Demonstrate an understanding of European markets, e-commerce and product selection. Be able to identify key selling points and consumer usage scenarios across different product categories, and create image-based content concepts with both strong engagement and conversion potential.
- Explore and develop effective approaches and methodologies for AIGC image content on content-driven platforms. Review and summarize high-performing AIGC content based on business goals, creating reusable case studies and best practices.
- Participate in content quality review and evaluation, including AIGC-generated content, agency-produced content, and merchant-side image content. Assess whether content is suitable for the platform and target market from the perspectives of visual quality, messaging, user experience, platform governance, and market awareness
- Help establish reusable evaluation criteria and optimization recommendations for different content types, driving overall improvements in image content quality and conversion performance.