Responsibilities

• Intelligence layer: customer profile schema, ICP models, lead scoring models & intent models
• Automation - journey framework, trigger architecture, AI workflows & decision trees
• Commercial - pipeline acceleration, lead quality improvements, revenue attribution & personalisation performance
• You will own ICP modelling, persona development, behaviour modelling, lead scoring, intent scoring and opportunity scoring - building the intelligence that powers every downstream campaign.
• You will bring AI personalisation to life through dynamic content, dynamic journeys, dynamic sequencing, offer selection, message optimisation and next-best-action modelling.
• You will build and maintain the customer profile schema, working across audience segmentation, data enrichment, intent signals, behaviour signals and revenue signals.
• You will orchestrate journeys across email, SMS, paid media, website personalisation, sales enablement triggers and customer success triggers.
• You will own the AI personalisation programme end-to-end, from development requirements and roadmap through to the personalisation framework, audience intelligence model, revenue orchestration model and agentic workflow design.
• You will build and continuously optimise the customer profile schema, bringing together firmographic, contact, behavioural, financial and commercial data alongside intent signals.
• You will develop ICP models, buying committee models, sector propensity models, lookalike audiences and win propensity models to sharpen targeting across the business.

Benefits

• Hybrid and flexible working arrangements
• Pension and healthcare options
• Exposure to a broad and diverse portfolio of professional services businesses across K3 Advisory Group
• A fast-paced, commercially driven environment with real scope for career progression