Account Director- TikTok Shop

London, UK (On-site)

£52K/yr – £60K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Lead a high-impact social commerce practice for TikTok Shop clients, coupling strategic roadmap with revenue-driven execution and cross-functional collaboration to unlock GMV growth and long-term client value.

  • Own end-to-end TikTok Shop operations and storefront optimization across campaigns, merchandising, and trading moments.
  • Drive growth through creator ecosystems, affiliate programs, and scalable partnerships that deliver measurable revenue impact.
  • Collaborate with Paid, Creative, Influencer and Strategy teams to deliver integrated, full-funnel campaigns and convert insights into action.

Job Description

  • Act as the senior strategic lead across a portfolio of TikTok Shop clients, building trusted relationships with C-level stakeholders
  • Define and deliver best-in-class social commerce strategies that drive GMV growth, profitability and long-term client value
  • Own commercial performance across accounts, including revenue and ROI
  • Lead new business opportunities, including pitches, proposals and the development of scalable commercial models
  • Oversee end-to-end TikTok Shop operations, ensuring excellence across storefronts, product merchandising, campaigns and trading moments
  • Drive creator and affiliate strategies, building scalable programmes that deliver consistent, measurable revenue impact
  • Identify and unlock growth opportunities across organic content, paid and live shopping
  • Establish and optimise processes, frameworks and test-and-learn programmes to continuously improve performance
  • Collaborate cross-functionally with Paid, Creative, Influencer and Strategy teams to deliver integrated, full-funnel campaigns
  • Support and mentor team members, contributing to the build and scale of a high-performing Social Commerce function
The Social Shepherd logo

The Social Shepherd

2.5 Glassdoor

We're a social-first agency with offices in the UK & US, with a talented team of creative and data-driven marketers.Our core capabilities are Social, Paid, Creative, Influencer, Strategy & Insights.

Founded in 2018
London, England, GBR
74 employees (43 in marketing)
38% recommend to a friend

Traffic Signals

Monthly Visitors
86.6K
Traffic Source Mix
Search
57.1%
Direct
32.6%
Referral
6.8%
Social
2.3%
Paid
0.9%

Headcount Trend

Current headcount: ~74

Marketing Team

Marketing Team Size
39 (53% of company)
Marketing Roles Posted (Last 30 Days)
7