Account Director, Digital & Biddable Media (Parental Cover)

London, UK (Hybrid)

Salary Not AvailableSenior LevelContract

Posted 2 months ago

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Job Summary

Own the end-to-end paid campaign delivery and client-facing governance across multiple accounts, ensuring QA, optimisation, and proactive, senior-level client stewardship to drive compliant, high-quality performance.

  • Campaign delivery & QA: set up, traffick, optimise, and report across active accounts with Mindshare standards.
  • Senior client stewardship: act as the day-to-day contact and engage at Director level with stakeholders across client and partner organisations.
  • Global scope & finance: manage planning, budgeting, audience strategy, client liaison, and stricter scope/finance controls for key accounts.

Job Description

Responsibilities

  • Delivering Client Performance
  • Take ownership of campaign delivery quality across the portfolio — ensuring all activity is set up, trafficked and optimised to the highest standard and in line with Mindshare best practice
  • Act as the senior day-to-day client contact across assigned accounts, engaging at Director level with stakeholders across client and partner agency organisations
  • Oversee QA of campaign activation, performance optimisation and regular reporting cycles across all active accounts
  • Maintain awareness of the distinct requirements of each client vertical — including compliance considerations, audience governance frameworks and measurement standards relevant to financial services and regulated environments
  • Attend all key internal and external client meetings; deliver outstanding levels of proactive client service
  • Provide senior oversight of the global consumer goods account — managing campaign planning, budgeting, audience strategy and client liaison within the defined scope
  • Finance & Scope Management
  • Maintain accurate PO tracking, invoicing and quarterly reconciliations across all accounts

Requirements

  • A strong, demonstrable primary specialism in Paid Social — including hands-on experience managing campaigns across Meta (Facebook/Instagram), LinkedIn, YouTube and X/Twitter, across both brand awareness and performance/conversion objectives
  • Proven ability to develop and implement audience strategies within Paid Social, including B2C consumer segmentation, B2B professional targeting and the governance considerations relevant to regulated industries
  • Strong complementary experience in at least one additional biddable discipline — Paid Search (Google Ads, Microsoft Advertising, SA360) or Programmatic (DV360, The Trade Desk or equivalent) — at a level sufficient to advise on strategy, review delivery quality and integrate activity coherently across channels
  • Cross-channel experience is a firm requirement: candidates who have operated exclusively within a single channel will not have the breadth this role demands
  • Familiarity with always-on campaign structures alongside burst/campaign-led activity, and the operational requirements of managing both simultaneously
  • Demonstrated experience managing senior client relationships, including the ability to present confidently at Director level and above
  • Proven ability to manage multiple client workstreams simultaneously, adapting approach and output to different client cultures and governance requirements
  • Comfort operating in regulated or compliance-sensitive environments, where audience rules, content approval processes and media buying governance are part of everyday delivery
  • Experience managing stakeholders across integrated agency team structures and client-side organisations
  • Strong hands-on experience overseeing campaign setup, QA, trafficking and ongoing optimisation across paid social and biddable platforms

Preferred

  • Experience across both Paid Search and Programmatic in addition to Paid Social
  • Familiarity with financial services, asset management or other regulated advertising environments — including professional vs. retail/individual audience segmentation
  • Familiarity with technology or B2B marketing environments, particularly campaigns designed to build preference for platform or ingredient brands

Benefits

Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

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WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

Traffic Signals

Monthly Visitors
159.3K
Monthly Google Ads Budget
$9.9K
Traffic Source Mix
Search
34.3%
Direct
46.3%
Referral
10.7%
Social
5.7%
Paid
2.7%

Headcount Trend

Current headcount: ~30.1K

Marketing Team

Marketing Team Size
6,288 (21% of company)
Median Career Experience
10 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
21