
Director of Marketing
SIIA
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SIIA

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District of Columbia, USA (Hybrid)
Posted 2 weeks ago
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Own the development and execution of SIIA's integrated marketing programs and event campaigns, driving audience growth, lead generation, and revenue-related conversions.
The Software & Information Industry Association is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age.PRINCIPAL MISSION:Promote the Industry: SIIA promotes the common interests of the software and digital content industry as a whole, as well as its component parts.Protect the Industry: SIIA protects the intellectual property of member companies, and advocates a legal and regulatory environment that benefits the entire industry.Inform the Industry: SIIA informs the industry and the broader public by serving as a resource on trends, technologies, policies and related issues that affect member firms and demonstrate the contribution of the industry to the broader economy.