With the Sr. Director of PR, input into and execute Oatly’s North American Public Relations strategy, to promote our overall strategic priorities across business, consumer, and industry media, and to help Oatly manage its brand reputation both proactively and reactively with media, consumers, partners, and other external stakeholders
Build, maintain, and strengthen key reporter relationships, staying current on relevant news outlets, reporters, and their areas of focus across business, consumer, and trade media; directly engage with media and external partners on behalf of the brand; vet and screen relevant reactive opportunities with media, partners, and events
Assist in securing strategic press coverage across print, digital, and broadcast media, including features and product placement
Manage day-to-day relationships with PR agencies, influencer agencies, and other external support
Regularly collaborate and coordinate work with public relations colleagues globally
Regularly monitor and identify relevant entry points for the brand’s voice within the broader cultural narrative
Act as the go-to comms partner for North American nutrition and sustainability directors, leading Oatly’s mission-based storytelling in North America
Act as a regular external communications strategic partner for Oatly's cross-functional team members, including corporate affairs, creative, commercial, food and drink experience, product development, and others
Act as the go-to comms partner for Oatly commercial teams, providing PR support for new account launches, partnerships, or other announcements
Communicate with key internal stakeholders and third-party partners to ensure information is accurate and differentiated
Assist the Sr. Director PR and the VP Corporate Affairs in crisis comms scenarios
Help identify, prep, and staff strategic event and speaking engagement opportunities for global and North American spokespeople
Identify and oversee the creation/submission of applications for relevant industry recognitions and awards
Develop press materials such as press releases, bios, fact sheets, Q&As, and media interview backgrounders
Monitor industry trends, identify key insights on the category, and help create compelling pitch angles related to relevant industry topics
Develop thoughtful media reporting and oversee monitoring and coverage tracking, with routine distribution to cross-functional, internal teams
Help track annual NA PR budget as related to own workstreams, with the Sr. Director PR