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Marketing jobs

1,148 marketing jobs

7 weeks ago

Senior Specialist, Digital Demand Generation

IDC

Orange County, CA (Remote)Full time$75K/yr – $88K/yr

7 weeks ago

Senior Demand Generation Manager (B2C Growth)

Sketchy

USA (Remote)Salaried Ft$140K/yr – $160K/yr

7 weeks ago

Director, Demand Generation

Blue Cross NC

USA (Hybrid)Full time$158K/yr – $253K/yr

7 weeks ago

Demand Generation Specialist

Hallcon

Chicago, IL (Hybrid)Full time$70K/yr – $110K/yr

7 weeks ago

Manager, Demand Generation

CompTIA Human Resources

USA (Remote)Full time$90K/yr – $100K/yr

7 weeks ago

Demand Generation Manager

Rankings.io

St. Louis, MO (Remote)Full time

7 weeks ago

Director, Demand Generation

Mediaocean

USA (Remote)Full time$110K/yr – $125K/yr

7 weeks ago

Demand Generation Manager - Marketing

Roundstone

Cleveland, OH (Hybrid)Full time$115K/yr – $135K/yr

7 weeks ago

Retail Lead Generation Specialist (Raleigh, NC)

Re-Bath

Raleigh, NC (On-site)Full time

7 weeks ago

Demand Generation Marketing Manager

IDC

Orange County, CA (Remote)Full time$100K/yr – $115K/yr

1 month ago

Demand Generation Manager

Rankings

St. Louis, MO (Remote)$120K/yr – $140K/yr

1 month ago

Director, Demand Generation

Rethink First

USA (Unknown)Full time

1 month ago

Director, Integrated Campaigns and Demand Generation

American Arbitration Association

New York City, NY (Hybrid)Full time$125K/yr – $132K/yr

1 month ago

Growth Marketing Engineer, Demand Generation

Product Genius

Boston, MA (Remote)Full time$150K/yr – $190K/yr

1 month ago

Demand Generation Marketing Manager

Granicus

USA (Remote)Full time$76K/yr – $106K/yr

1 month ago

Manager, Demand Generation

AutoVitals

USA (Remote)Full time$120K/yr – $135K/yr

1 month ago

Manager, Demand Generation

AutoVitals

USA (Remote)Full time$120K/yr – $135K/yr

1 month ago

Sr. Demand Generation Manager, Finance Division

Amplify Group

Lehi, UT (Remote)Full time

1 month ago

Manager Demand Generation

AutoVitals

USA (Remote)Full time$120K/yr – $135K/yr

1 month ago

Head of Demand Generation

Addepar

New York City, NY (On-site)Full time$200K/yr – $260K/yr

All Demand Generation roles in the US

Get alerts for this search

All Demand Generation roles in the US

Get alerts for this search

1,148 jobs

Senior Specialist, Digital Demand Generation

IDC

Orange County, CA (Remote)

$75K/yr - $88K/yrAgencyFull-timeSenior level5+ years exp.

7 weeks ago

Senior Demand Generation Manager (B2C Growth)

Sketchy

USA (Remote)

$140K/yr - $160K/yrIn-houseSalaried-FtSenior level5+ years exp.

7 weeks ago

Director, Demand Generation

Blue Cross NC

USA (Hybrid)

$158K/yr - $253K/yrIn-houseFull-timeSenior level8+ years exp.

7 weeks ago

Demand Generation Specialist

Hallcon

Chicago, IL (Hybrid)

$70K/yr - $110K/yrIn-houseFull-timeMid level2+ years exp.

7 weeks ago

Manager, Demand Generation

CompTIA Human Resources

USA (Remote)

$90K/yr - $100K/yrIn-houseFull-timeManager5+ years exp.

7 weeks ago

Demand Generation Manager

Rankings.io

St. Louis, MO (Remote)

Full-timeManager5+ years exp.

7 weeks ago

Director, Demand Generation

Mediaocean

USA (Remote)

$110K/yr - $125K/yrIn-houseFull-timeDirector/executive8+ years exp.

7 weeks ago

Demand Generation Manager - Marketing

Roundstone

Cleveland, OH (Hybrid)

$115K/yr - $135K/yrIn-houseFull-timeSenior level5+ years exp.

7 weeks ago

Retail Lead Generation Specialist (Raleigh, NC)

Re-Bath

Raleigh, NC (On-site)

In-houseFull-timeMid level

7 weeks ago

Demand Generation Marketing Manager

IDC

Orange County, CA (Remote)

$100K/yr - $115K/yrAgencyFull-timeSenior level5+ years exp.

7 weeks ago

Demand Generation Manager

Rankings

St. Louis, MO (Remote)

$120K/yr - $140K/yrAgencyMid level5+ years exp.

1 month ago

Director, Demand Generation

Rethink First

USA (Unknown)

In-houseFull-timeDirector/executive

1 month ago

Director, Integrated Campaigns and Demand Generation

American Arbitration Association

New York City, NY (Hybrid)

$125K/yr - $132K/yrIn-houseFull-timeSenior level8+ years exp.

1 month ago

Growth Marketing Engineer, Demand Generation

Product Genius

Boston, MA (Remote)

$150K/yr - $190K/yrIn-houseFull-timeSenior level

1 month ago

Demand Generation Marketing Manager

Granicus

USA (Remote)

$76K/yr - $106K/yrIn-houseFull-timeSenior level5+ years exp.

1 month ago

Manager, Demand Generation

AutoVitals

USA (Remote)

$120K/yr - $135K/yrIn-houseFull-timeManager5+ years exp.

1 month ago

Manager, Demand Generation

AutoVitals

USA (Remote)

$120K/yr - $135K/yrIn-houseFull-timeManager5+ years exp.

1 month ago

Sr. Demand Generation Manager, Finance Division

Amplify Group

Lehi, UT (Remote)

In-houseFull-timeSenior level5+ years exp.

1 month ago

Manager Demand Generation

AutoVitals

USA (Remote)

$120K/yr - $135K/yrIn-houseFull-timeManager5+ years exp.

1 month ago

Head of Demand Generation

Addepar

New York City, NY (On-site)

$200K/yr - $260K/yrIn-houseFull-timeSenior level10+ years exp.

1 month ago

IDC

Senior Specialist, Digital Demand Generation

Orange County, CA (Remote)

$75K/yr – $88K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own growth-driving paid media across multiple channels with a strong focus on MQL generation and pipeline impact, while building precise tracking and ABM-enabled programs.

Own demand-gen paid media: plan, optimize, and report on MQL-driven campaigns across search, social, and programmatic channels.
End-to-end setup: ensure accurate tracking, privacy compliance, and robust attribution with Looker Studio dashboards for live performance visibility.

Job Description

Responsibilities

Plan, build, and manage full-funnel paid media campaigns with MQL volume, quality, and cost-per-MQL as the primary success metrics.
Execute campaigns across Google Ads, LinkedIn Ads, Microsoft Advertising, and third-party syndicates, including ABM, retargeting, and lead generation programs.
Own end-to-end campaign builds, pre-launch QA, and accurate tracking setup (UTMs, Marketing Operations (MOPS) requests, platform pixels) for every campaign.
Ensure all campaigns comply with applicable privacy regulations including CASL, GDPR, and platform-specific data policies.
Monitor and report on MQL-focused KPIs — MQL volume, CPL, cost-per-MQL, and funnel conversion rates.
Deliver weekly campaign reports with performance analysis, optimizations completed, and forward-looking recommendations, supported by live dashboards (Looker Studio, platform-native) that are continuously updated and accessible to stakeholders.
Design and execute A/B tests across creative, copy, and audience variables; implement winning variations quickly.
Monitor creative fatigue and audience decay; coordinate asset rotation and bring forward remediation plans before issues escalate.
Manage budget pacing across all paid media campaigns to maximize MQL ROI.
Build and manage audience segments — firmographic, job title, retargeting, ABM, and intent-based — grounded in a clear understanding of IDC’s buyer personas and product-to-audience mapping.
Continuously monitor audience performance, exclude non-fit segments, and refine targeting to improve MQL quality.
Keep stakeholders proactively informed on campaign performance, risks, and recommendations; incorporate lead quality signals and MQL-to-opportunity data to refine targeting and messaging.
Partner with Marketing Operations to ensure tracking, UTM governance, and attribution are accurate for every campaign.
Brief content and design teams on demand generation asset needs aligned to funnel stage and buyer persona.

Requirements

5 + years of proven, hands-on paid media experience with a primary focus on demand generation, lead generation, or performance marketing.
Demonstrated hands-on experience and proficiency across three core platforms required : Google Ads (Search, Display, YouTube), LinkedIn Campaign Manager, Microsoft Advertising. Experience with third-party syndications/ vendors a plus .
Experience with Looker Studio, Google Analytics, and platform-native reporting dashboards.
Proven track record managing campaigns against MQL and pipeline metrics — not solely engagement or awareness metrics.
Experience with retargeting, ABM programs, and multi-stage funnel campaign management is required .
B2B Paid Media Experience: Demonstrated experience running paid media campaigns in a B2B environment, with a clear understanding of longer sales cycles, multi-stakeholder buying committees, and the distinction between driving awareness and generating sales-ready demand.

Preferred

Experience with marketing automation and CRM platforms (Marketo, Salesforce).
Active certifications: Google Ads— Search, Display, or YouTube (via Google Skillshop ) , LinkedIn Marketing Labs Certification — LinkedIn Ads Fundamentals or Demand Generation , Microsoft Advertising Certified Professional
Familiarity with ABM platforms such as Demandbase or 6sense.
Experience with content syndication and programmatic advertising as demand generation channels.
Google Tag Manager and UTM governance experience.

Benefits

15 vacation days per year (increases with tenure; carryover allowed)
10 paid sick days per year
1 week paid new parenting leave
Flexible work options (remote, part-time, flexible hours)
Health, dental, vision, and paramedical coverage for you and your family
Annual healthcare spending account
Employee Assistance Program for counseling and support
Best Doctors medical second opinions
Life, AD&D, and long-term disability insurance
Retirement savings plan with company match (up to 4% of salary)
$75/month technology allowance for home office or phone expenses
Company-paid cell phone plan

IDC

3.8 Glassdoor

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,300 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 50 years IDC has provided strategic insights to help our clients achieve their key business objectives. IDC’s Insights businesses provide industry-focused advice for IT buyers in the Financial, Government, Health, Retail, Manufacturing and Energy verticals. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

Needham Heights, Massachusetts, USA

5.3K employees (476 in marketing)

www.idc.com

78% recommend to a friend

81% CEO approval

Traffic Signals

Monthly Visitors

374.4K

Monthly Google Ads Budget

$12.5K

Traffic Source Mix

47.7%

Direct

42.2%

Referral

8.4%

Social

1.1%

Paid

0.5%

Headcount Trend

Current headcount: ~5.4K

Marketing Team

Marketing Team Size

349 (7% of company)

Marketing jobs

Senior Specialist, Digital Demand Generation

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Director, Demand Generation

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Manager, Demand Generation

Demand Generation Manager

Director, Demand Generation

Demand Generation Manager - Marketing

Retail Lead Generation Specialist (Raleigh, NC)

Demand Generation Marketing Manager

Demand Generation Manager

Director, Demand Generation

Director, Integrated Campaigns and Demand Generation

Growth Marketing Engineer, Demand Generation

Demand Generation Marketing Manager

Manager, Demand Generation

Manager, Demand Generation

Sr. Demand Generation Manager, Finance Division

Manager Demand Generation

Head of Demand Generation

All Demand Generation roles in the US

All Demand Generation roles in the US

Senior Specialist, Digital Demand Generation

Senior Demand Generation Manager (B2C Growth)

Director, Demand Generation

Demand Generation Specialist

Manager, Demand Generation

Demand Generation Manager

Director, Demand Generation

Demand Generation Manager - Marketing

Retail Lead Generation Specialist (Raleigh, NC)

Demand Generation Marketing Manager

Demand Generation Manager

Director, Demand Generation

Director, Integrated Campaigns and Demand Generation

Growth Marketing Engineer, Demand Generation

Demand Generation Marketing Manager

Manager, Demand Generation

Manager, Demand Generation

Sr. Demand Generation Manager, Finance Division

Manager Demand Generation

Head of Demand Generation

Senior Specialist, Digital Demand Generation

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

IDC

Traffic Signals

Headcount Trend

Marketing Team

Recent News

All Demand Generation roles in the US

All Demand Generation roles in the US

Senior Specialist, Digital Demand Generation

Senior Demand Generation Manager (B2C Growth)

Director, Demand Generation

Demand Generation Specialist

Manager, Demand Generation

Demand Generation Manager

Director, Demand Generation

Demand Generation Manager - Marketing

Retail Lead Generation Specialist (Raleigh, NC)

Demand Generation Marketing Manager

Demand Generation Manager

Director, Demand Generation

Director, Integrated Campaigns and Demand Generation

Growth Marketing Engineer, Demand Generation

Demand Generation Marketing Manager

Manager, Demand Generation

Manager, Demand Generation

Sr. Demand Generation Manager, Finance Division

Manager Demand Generation

Head of Demand Generation

Senior Specialist, Digital Demand Generation

Top 1% of applicants do these two things.