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Marketing jobs

225 marketing jobs

1 month ago

Head of Enterprise Marketing

HeyGen

Los Angeles, CA (On-site)Full time$200K/yr – $250K/yr

1 month ago

Head of Social, Vulture

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Head of Product Growth (Referrals & Viral Loops)

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1 month ago

Head of Marketing

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Head of Marketing jobs in the US

HeyGen

Head of Enterprise Marketing

Los Angeles, CA (On-site)

$200K/yr – $250K/yrSenior Level8+ years expFull time

Posted 1 month ago

Job Summary

Own the enterprise ABM engine and partner with Sales to design and execute a scalable, multi‑channel strategy that penetrates priority accounts and grows enterprise revenue.

Define repeatable account planning and measurement tied to enterprise outcomes
Align with Growth, RevOps, Data, and Sales on signals, adoption, and prioritized opportunities

Job Description

Responsibilities

Build our strategic account marketing engine
Partner closely with Enterprise Sales to develop and continuously refine our named-account strategy, account tiers, priority industries, and buying committees.
Build the ABM playbook for HeyGen from the ground up, defining how Marketing and Sales work together to penetrate and win our highest-value accounts.
Develop deep understanding of priority accounts, their business challenges, key stakeholders, existing HeyGen adoption, and signals of buying intent.
Create repeatable account planning and measurement systems that can scale as our enterprise business grows.
Create programs that get us into the accounts that matter
Develop highly targeted campaigns across paid media, personalized digital experiences, executive programs, field marketing, gifting/direct mail, and other channels.
Create personalized landing pages, pitches, demos, content, and experiences tailored to priority accounts and industries.
Build executive programs — including intimate dinners, roundtables, VIP events, and executive-to-executive engagement — that create meaningful relationships with senior enterprise buyers.
Develop creative ways to surround entire buying committees, reaching champions, decision-makers, influencers, and stakeholders with messaging relevant to their role.

Requirements

8–12+ years of B2B marketing experience, with meaningful experience marketing to large enterprise customers and several years operating at a senior leadership level.
A strong track record building and executing account-based marketing / strategic account programs that generated measurable enterprise pipeline and revenue.
Experience working with high-ACV, complex enterprise sales motions involving multiple stakeholders and long sales cycles.
Deep understanding of modern ABM tactics: targeted paid media, personalized content and experiences, executive programs, field marketing, direct mail/gifting, intent signals, and buying-committee engagement.
Extremely strong partnership instincts with Sales. You think in terms of shared accounts and shared revenue outcomes, not Marketing vs. Sales metrics.
Highly creative marketer who can figure out how to get the attention of a Fortune 500 executive rather than simply running the standard B2B playbook.
Analytical enough to understand account signals, measure program effectiveness, and make disciplined decisions about where to invest.
Comfortable spanning strategy and execution. You can present an enterprise marketing strategy to the leadership team in the morning and personally ship a campaign in the afternoon.
Experience with broader B2B demand generation is a plus. Over time, this role may expand beyond strategic accounts into more scalable enterprise and mid-market programs.
Experience building a function from an early stage and eventually hiring and leading a small, high-performing team.

Preferred

AI-Native Mindset

HeyGen

3.5 Glassdoor

At HeyGen, we help you grow your business through the magic of visual storytelling. Creating professional-quality videos can be daunting, but HeyGen makes it easy for everyone—no camera or specialized skills required.

Founded in 2020

Los Angeles, California, USA

283 employees (38 in marketing)

www.heygen.com

62% recommend to a friend

70% CEO approval

Salaries

Posted range

$200K/yr – $250K/yr

Taken straight from the job posting.

See all HeyGen salaries

Marketing Team

Marketing Team Size

25 (9% of company)

Median Career Experience

9 years

Median Tenure

2 years

People

Marketing Leadership

Holly Xiao

Head of Marketing

At the company for 2 years 2 months

Funding

Total Funding

$69M

Last Raise

Series A, 2 years ago

Traffic Signals

Monthly Visitors

8.6M

Monthly Google Ads Budget

$11.2K

Traffic Source Mix

34.6%

Direct

59.8%

Referral

4.4%

Social

0.9%

Paid

0.3%

Headcount Trend

Current headcount: ~283

Links

www.heygen.com

X (Twitter)

Crunchbase

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Responsibilities

Build our strategic account marketing engine
Partner closely with Enterprise Sales to develop and continuously refine our named-account strategy, account tiers, priority industries, and buying committees.
Build the ABM playbook for HeyGen from the ground up, defining how Marketing and Sales work together to penetrate and win our highest-value accounts.
Develop deep understanding of priority accounts, their business challenges, key stakeholders, existing HeyGen adoption, and signals of buying intent.
Create repeatable account planning and measurement systems that can scale as our enterprise business grows.
Create programs that get us into the accounts that matter
Develop highly targeted campaigns across paid media, personalized digital experiences, executive programs, field marketing, gifting/direct mail, and other channels.
Create personalized landing pages, pitches, demos, content, and experiences tailored to priority accounts and industries.
Build executive programs — including intimate dinners, roundtables, VIP events, and executive-to-executive engagement — that create meaningful relationships with senior enterprise buyers.
Develop creative ways to surround entire buying committees, reaching champions, decision-makers, influencers, and stakeholders with messaging relevant to their role.

Requirements

8–12+ years of B2B marketing experience, with meaningful experience marketing to large enterprise customers and several years operating at a senior leadership level.
A strong track record building and executing account-based marketing / strategic account programs that generated measurable enterprise pipeline and revenue.
Experience working with high-ACV, complex enterprise sales motions involving multiple stakeholders and long sales cycles.
Deep understanding of modern ABM tactics: targeted paid media, personalized content and experiences, executive programs, field marketing, direct mail/gifting, intent signals, and buying-committee engagement.
Extremely strong partnership instincts with Sales. You think in terms of shared accounts and shared revenue outcomes, not Marketing vs. Sales metrics.
Highly creative marketer who can figure out how to get the attention of a Fortune 500 executive rather than simply running the standard B2B playbook.
Analytical enough to understand account signals, measure program effectiveness, and make disciplined decisions about where to invest.
Comfortable spanning strategy and execution. You can present an enterprise marketing strategy to the leadership team in the morning and personally ship a campaign in the afternoon.
Experience with broader B2B demand generation is a plus. Over time, this role may expand beyond strategic accounts into more scalable enterprise and mid-market programs.
Experience building a function from an early stage and eventually hiring and leading a small, high-performing team.

Preferred

AI-Native Mindset