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Marketing jobs

717 marketing jobs

5 weeks ago

Senior eCommerce Customer Lifecycle Manager

Charlotte's Web

Louisville, CO (Hybrid)Full time$125K/yr – $135K/yr

5 weeks ago

Customer Marketing Manager

Cornerstone Advertising Inc

Westfield, IN (Hybrid)Full time$80K/yr – $90K/yr

5 weeks ago

VP, Customer Development and Growth

Summit Utilities Inc

Denver, CO (On-site)Full time$210K/yr – $250K/yr

5 weeks ago

Customer Content Strategy Manager

Zoro

Chicago, IL (Hybrid)Full time$96K/yr – $159K/yr

5 weeks ago

Customer Marketing Manager

Kings River Packing

Sanger, CA (On-site)Salaried Ft$90K/yr – $120K/yr

5 weeks ago

Online Store & Customer Care Manager

MARBLELIFE

Sanford, FL (Hybrid)Full time$32K/yr – $50K/yr

5 weeks ago

Senior Associate, Customer Lifecycle Marketing

JPMorgan Chase & Co.

New York City, NY (On-site)Full time$86K/yr – $145K/yr

5 weeks ago

Customer Team Member

Improbus

East Providence, RI (On-site)Full time$50K/yr – $60K/yr

5 weeks ago

Associate Director / Director, Customer Experience Lead, Marketing Analytics

Ionis Pharmaceuticals, Inc.

Carlsbad, CA (Hybrid)Full time$150K/yr – $200K/yr

5 weeks ago

Customer Success Manager (Google Energy Partnerships)

Mosaic North America

USA (On-site)Full time$110K/yr – $125K/yr

5 weeks ago

Director, Customer Lifecycle Marketing

FareHarbor

Denver, CO (Hybrid)Full time$137K/yr – $206K/yr

5 weeks ago

Staff Product Manager, Marketing Technology & Customer Data Systems

Xometry

Waltham, MA (On-site)Full time$180K/yr – $234K/yr

6 weeks ago

Vice President, Strategic Events, Experiences & Customer Marketing

Okta

San Francisco, CA (On-site)Full time$305K/yr – $419K/yr

6 weeks ago

Vice President, Strategic Events, Experiences & Customer Marketing

Okta

San Francisco, CA (Hybrid)Full time$305K/yr – $419K/yr

6 weeks ago

Customer Service and Marketing Specialist

ComForCare Home Care (Raleigh, NC)

Colorado Springs, CO (On-site)Full time$18/hr – $23/hr

6 weeks ago

Associate Manager, Customer and Distributor Marketing

SC Johnson Professional

Charlotte, NC (Unknown)Full time

6 weeks ago

Director of Customer Experience & Marketing

RTS - Regional Transit Service

Rochester, NY (On-site)Full time$90K/yr – $120K/yr

6 weeks ago

Contract Customer Marketing Lead

Tilray Brands, Inc.

Atlanta, GA (On-site)Full time$65/hr – $100/hr

6 weeks ago

Senior Analyst- Customer Growth Direct Marketing

American Express

New York City, NY (Hybrid)Full time$78K/yr – $125K/yr

6 weeks ago

Customer Growth Marketing Manager

Windstar Cruises

Miami, FL (On-site)Full time

All Customer Marketing roles in the US

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All Customer Marketing roles in the US

Get alerts for this search

717 jobs

Senior eCommerce Customer Lifecycle Manager

Charlotte's Web

Louisville, CO (Hybrid)

$125K/yr - $135K/yrIn-houseFull-timeSenior level6+ years exp.

5 weeks ago

Customer Marketing Manager

Cornerstone Advertising Inc

Westfield, IN (Hybrid)

$80K/yr - $90K/yrAgencyFull-timeSenior level6+ years exp.

5 weeks ago

VP, Customer Development and Growth

Summit Utilities Inc

Denver, CO (On-site)

$210K/yr - $250K/yrIn-houseFull-timeSenior level12+ years exp.

5 weeks ago

Customer Content Strategy Manager

Zoro

Chicago, IL (Hybrid)

$96K/yr - $159K/yrIn-houseFull-timeSenior level4+ years exp.

5 weeks ago

Customer Marketing Manager

Kings River Packing

Sanger, CA (On-site)

$90K/yr - $120K/yrIn-houseSalaried-FtMid level5+ years exp.

5 weeks ago

Online Store & Customer Care Manager

MARBLELIFE

Sanford, FL (Hybrid)

$32K/yr - $50K/yrIn-houseFull-timeMid level

5 weeks ago

Senior Associate, Customer Lifecycle Marketing

JPMorgan Chase & Co.

New York City, NY (On-site)

$86K/yr - $145K/yrIn-houseFull-timeSenior level4+ years exp.

5 weeks ago

Customer Team Member

Improbus

East Providence, RI (On-site)

$50K/yr - $60K/yrIn-houseFull-timeIntern/new grad

5 weeks ago

Associate Director / Director, Customer Experience Lead, Marketing Analytics

Ionis Pharmaceuticals, Inc.

Carlsbad, CA (Hybrid)

$150K/yr - $200K/yrIn-houseFull-timeSenior level

5 weeks ago

Customer Success Manager (Google Energy Partnerships)

Mosaic North America

USA (On-site)

$110K/yr - $125K/yrAgencyFull-timeMid level5+ years exp.

5 weeks ago

Director, Customer Lifecycle Marketing

FareHarbor

Denver, CO (Hybrid)

$137K/yr - $206K/yrIn-houseFull-timeDirector/executive8+ years exp.

5 weeks ago

Staff Product Manager, Marketing Technology & Customer Data Systems

Xometry

Waltham, MA (On-site)

$180K/yr - $234K/yrIn-houseFull-timeSenior level8+ years exp.

5 weeks ago

Vice President, Strategic Events, Experiences & Customer Marketing

Okta

San Francisco, CA (On-site)

$305K/yr - $419K/yrIn-houseFull-timeSenior level15+ years exp.

6 weeks ago

Vice President, Strategic Events, Experiences & Customer Marketing

Okta

San Francisco, CA (Hybrid)

$305K/yr - $419K/yrIn-houseFull-timeSenior level15+ years exp.

6 weeks ago

Customer Service and Marketing Specialist

ComForCare Home Care (Raleigh, NC)

Colorado Springs, CO (On-site)

$18/hr - $23/hrIn-houseFull-timeMid level

6 weeks ago

Associate Manager, Customer and Distributor Marketing

SC Johnson Professional

Charlotte, NC (Unknown)

In-houseFull-timeMid level5+ years exp.

6 weeks ago

Director of Customer Experience & Marketing

RTS - Regional Transit Service

Rochester, NY (On-site)

$90K/yr - $120K/yrIn-houseFull-timeDirector/executive10+ years exp.

6 weeks ago

Contract Customer Marketing Lead

Tilray Brands, Inc.

Atlanta, GA (On-site)

$65/hr - $100/hrIn-houseFull-timeSenior level6+ years exp.

6 weeks ago

Senior Analyst- Customer Growth Direct Marketing

American Express

New York City, NY (Hybrid)

$78K/yr - $125K/yrIn-houseFull-timeSenior level

6 weeks ago

Customer Growth Marketing Manager

Windstar Cruises

Miami, FL (On-site)

In-houseFull-timeSenior level8+ years exp.

6 weeks ago

Charlotte's Web

Senior eCommerce Customer Lifecycle Manager

Louisville, CO (Hybrid)

$125K/yr – $135K/yrSenior Level6+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the wellness lifecycle from onboarding to renewal, combining education with replenishment to lift retention and subscription growth, while building segments and personalized content across channels.

Lifecycle strategy ownership across acquisition, onboarding, retention, and renewal with replenishment focus
Audience segmentation and personalized recommendations tied to health goals and replenishment behavior
Channel, content, and compliance aligned with brand voice across email, SMS, push, and retargeting

Job Description

Responsibilities

Develop and execute lifecycle strategies across key stages: acquisition, onboarding, education, repeat purchase, subscription, and retention.
Map and optimize customer journeys specific to wellness behaviors (e.g., first-time trial, regimen building, replenishment cycles).
Working cross functionally to integrate product education and wellness storytelling into lifecycle touchpoints.
Drive repeat purchase and subscription enrollment for replenishable products (e.g., topicals, botanical supplement, and ingestibles).
Create and optimize replenishment reminders and subscription lifecycle flows.
Develop loyalty, referral, and rewards programs that deepen customer engagement.
Build customer segments based on health goals, purchase patterns, lifecycle stage, and engagement behavior.
Deliver personalized recommendations and content (e.g., routines, bundles, wellness tips).
Partner with research and marketing teams to align messaging with brand voice and scientific credibility.
Own lifecycle channels including email, SMS, push notifications, and retargeting.

Requirements

Bachelor’s degree in Marketing, Business, or related field.
6-8+ years of experience in lifecycle marketing, CRM, or eCommerce, preferably in CPG, wellness, or health-related brands.
Experience in DTC wellness, supplements, nutrition, beauty, or personal care brands; preferably with hemp derived products.
Familiarity with subscription-based business models and replenishable products.
Understanding consumer health journeys and behavior change psychology.
Experience integrating content/education into marketing (blogs, quizzes, routines, assessments).
Hands-on experience with email/SMS platforms (e.g., Klaviyo strongly preferred).
Strong analytical mindset with experience using tools like Google Analytics, Looker, or similar.
Strong knowledge of marketing principles.
Proven success driving retention, LTV, and subscription growth.
Excellent organizational skills with the ability to manage multiple campaigns and projects simultaneously.
Strong writing and editing skills, with exceptional attention to detail.
Basic knowledge of HTML/CSS for email design and layout adjustments is a plus.

Preferred

Prior experience with hemp-derived products
Experience leading loyalty or referral programs (beyond basics)
Strong writing and editing skills with attention to detail (already in requirements)

Charlotte's Web

3.0 Glassdoor

Charlotte’s Web wasn’t started as a company, it started as a mission to create a world where good health is attainable for all. The Charlotte's Web extract was something we gave away to people who could benefit from it, a few at first and then many.We labor every day to make this dream a reality and dedicate all our efforts to making the most trustworthy and dependable hemp products. From our seeds, soil, and hands-on approach to farming, to our own FDA registered manufacturing facilities, our rigorous standards for quality and consistency set Charlotte’s Web products apart. That’s why we are the leader in the industry in product quality, safety, and consistency. Our high-quality hemp extract harnesses powerful botanical benefits. Our field is the science of botanics and unlocking their power is our focus. To that end, our mission remains at the core of everything we do: improve lives, naturally.

Founded in 2014

Boulder, Colorado, USA

235 employees (27 in marketing)

www.charlottesweb.com

0% recommend to a friend

Traffic Signals

Monthly Visitors

163K

Traffic Source Mix

35.4%

Direct

56.6%

Referral

5.3%

Social

1.3%

Paid

1.3%

Headcount Trend

Current headcount: ~235

Marketing Team

Marketing Team Size

18 (8% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$292.1M

Last Raise

$56.8M

Post IPO Debt, 3 years ago

Funding History

Nov 2022
Post IPO Debt • $56.8M
Oct 2022
Post IPO Equity • $4.2M
Jun 2020
Post IPO Equity • $57.1M

Recent News

Charlotte's Web Appoints M. Borgia Walker to Board of Directors

Oct 21, 2025 • TradingView

Charlotte's Web Appoints M. Borgia Walker to Board of Directors

Oct 21, 2025 • Yahoo Finance

Charlotte's Web (OTCQB: CWBHF) appoints M. Borgia Walker to board, effective Nov. 1

Oct 21, 2025 • Stock Titan

Responsibilities

Develop and execute lifecycle strategies across key stages: acquisition, onboarding, education, repeat purchase, subscription, and retention.
Map and optimize customer journeys specific to wellness behaviors (e.g., first-time trial, regimen building, replenishment cycles).
Working cross functionally to integrate product education and wellness storytelling into lifecycle touchpoints.
Drive repeat purchase and subscription enrollment for replenishable products (e.g., topicals, botanical supplement, and ingestibles).
Create and optimize replenishment reminders and subscription lifecycle flows.
Develop loyalty, referral, and rewards programs that deepen customer engagement.
Build customer segments based on health goals, purchase patterns, lifecycle stage, and engagement behavior.
Deliver personalized recommendations and content (e.g., routines, bundles, wellness tips).
Partner with research and marketing teams to align messaging with brand voice and scientific credibility.
Own lifecycle channels including email, SMS, push notifications, and retargeting.

Requirements

Bachelor’s degree in Marketing, Business, or related field.
6-8+ years of experience in lifecycle marketing, CRM, or eCommerce, preferably in CPG, wellness, or health-related brands.
Experience in DTC wellness, supplements, nutrition, beauty, or personal care brands; preferably with hemp derived products.
Familiarity with subscription-based business models and replenishable products.
Understanding consumer health journeys and behavior change psychology.
Experience integrating content/education into marketing (blogs, quizzes, routines, assessments).
Hands-on experience with email/SMS platforms (e.g., Klaviyo strongly preferred).
Strong analytical mindset with experience using tools like Google Analytics, Looker, or similar.
Strong knowledge of marketing principles.
Proven success driving retention, LTV, and subscription growth.
Excellent organizational skills with the ability to manage multiple campaigns and projects simultaneously.
Strong writing and editing skills, with exceptional attention to detail.
Basic knowledge of HTML/CSS for email design and layout adjustments is a plus.

Preferred

Prior experience with hemp-derived products
Experience leading loyalty or referral programs (beyond basics)
Strong writing and editing skills with attention to detail (already in requirements)