SalaryGuide
AboutPricingBlogFor Employers

Marketing jobs

7,979 marketing jobs

Paperless Post logo
4 months ago

Associate Director, Lifecycle Marketing

Paperless Post

New York, USA (On-site)Full time$120K/yr – $140K/yr
Quilt Software logo
4 months ago

Content Marketing Specialist

Quilt Software

Charlotte, NC (Remote)Full time$60K/yr – $70K/yr
Aptean logo
5 months ago

Marketing Manager, Reputation and Community Management

Aptean

Alpharetta, GA (On-site)Full time
Salesforce logo
5 months ago

Product Marketing Senior Lead - Keynote Demos

Salesforce

Indianapolis, IN (Unknown)Full time
monday.com logo
5 months ago

Head of Marketing

monday.com

New York, USA (Hybrid)Full time$190K/yr – $225K/yr
Bonfiire logo
5 months ago

Founding GTM Lead

Bonfiire

Palo Alto, CA (On-site)Full time
Previous
1...157158159...
Next

All marketing roles in the US in the Software industry

Get alerts for this search

All marketing roles in the US in the Software industry

Get alerts for this search

7,979 jobs
Paperless Post logo

Associate Director, Lifecycle Marketing

Paperless Post

New York, USA (On-site)

$120K/yr - $140K/yrIn-houseFull-timeSenior level6+ years exp.
4 months ago
Quilt Software logo

Content Marketing Specialist

Quilt Software

Charlotte, NC (Remote)

$60K/yr - $70K/yrIn-houseFull-timeMid level2+ years exp.
4 months ago
Aptean logo

Marketing Manager, Reputation and Community Management

Aptean

Alpharetta, GA (On-site)

In-houseFull-timeSenior level6+ years exp.
5 months ago
Salesforce logo

Product Marketing Senior Lead - Keynote Demos

Salesforce

Indianapolis, IN (Unknown)

In-houseFull-timeSenior level7+ years exp.
5 months ago
monday.com logo

Head of Marketing

monday.com

New York, USA (Hybrid)

$190K/yr - $225K/yrIn-houseFull-timeSenior level12+ years exp.
5 months ago
Bonfiire logo

Founding GTM Lead

Bonfiire

Palo Alto, CA (On-site)

In-houseFull-timeDirector/executive
5 months ago
Previous1…157158159…Next
Paperless Post logo
Paperless Post

Associate Director, Lifecycle Marketing

New York, USA (On-site)

$120K/yr – $140K/yrSenior Level6+ years expFull time

Posted 4 months ago

  • Job
  • Company
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links

Job Summary

Own CRM and lifecycle marketing strategy and execution to accelerate acquisition, retention, and revenue, leveraging Sailthru, AI tooling, and cross-functional collaboration.

  • Lead end-to-end CRM and lifecycle programs with measurable impact on engagement and revenue.
  • Must-have: 6+ years in CRM with hands-on Sailthru experience.
  • Standout: Building AI-powered lifecycle capabilities and AI-assisted workflow optimization.

Job Description

Responsibilities

  • Develop a CRM strategy to optimize the customer journey and execute high-impact initiatives that drive acquisition, retention, engagement and loyalty, in partnership with Product, Content, Merchandising and Brand Creative.
  • Build email marketing strategies and testing roadmaps tailored to audience segments and lifecycle stages, ensuring alignment with overarching business objectives.
  • Significantly expand our triggered email program, auditing and rebuilding existing behavioral, transactional and lifecycle flows, and developing net-new automations, growing it into a substantial contributor to the overall marketing mix.
  • Collaborate closely with Product on onsite segmentation (e.g. homepage segmentation) and build a connected system of personalized on- and offsite experiences to drive retention, upsell and cross-sell.
  • Identify, pilot and scale AI-powered capabilities across the email channel, including predictive segmentation, send-time optimization, and dynamic content personalization, establishing Paperless Post's initial framework for AI-driven lifecycle marketing.
  • Leverage AI tools (e.g. Claude, Google Gemini) to accelerate campaign production workflows, including copy generation, subject line testing and creative iteration, while maintaining brand voice and quality standards.
  • Partner with Product and Engineering to evaluate and integrate AI/ML capabilities within Sailthru and adjacent martech, building toward a personalization-at-scale infrastructure across the customer lifecycle.
  • Analyze performance, establish benchmarks, and continuously optimize messaging, targeting, and ROI, to share insights with cross-functional partners.
  • Own email measurement, including attribution models and testing frameworks.
  • Oversee day-to-day email operations including strategy, segmentation, execution, QA and reporting, while owning the ESP (Sailthru/Zeta) relationship and all related functions.

Requirements

  • 6+ years in CRM/lifecycle marketing with a strong track record of driving business results through targeted, insights-driven programs.
  • Expertise with Sailthru (Zeta) through 3+ years of day-to-day hands-on experience.
  • Proven experience auditing, rebuilding and scaling triggered/automated email programs, with demonstrated impact on engagement and revenue.
  • Deep experience in audience segmentation, A/B testing and translating performance data into actionable strategy.
  • Familiarity with email HTML and technical email requirements; comfort overseeing execution and troubleshooting with an external agency.
  • Proficient in data integration and the technical setup needed for email automation and personalization.
  • Up-to-date knowledge of email marketing regulations (CAN-SPAM, GDPR).
  • A proactive, accountable hands-on leader who problem-solves creatively and thrives in a lean, fast-moving environment.
  • Curiosity and hands-on experimentation with AI tools as applied to email marketing, including content generation, workflow acceleration and predictive optimization. Formal AI expertise is not required, but a genuine growth mindset toward these tools is essential.

Preferred

  • Experience with Looker or other BI/analytics tools.
  • Experience managing or executing an ESP migration.
  • Experience in high-growth startups or product-led companies.
  • Bachelor's degree in Marketing, Business or a related field; relevant experience is more important.

Benefits

  • All full-time offer packages come with a base salary, equity component, and options for fully paid medical, dental, and vision benefits.
Paperless Post logo

Paperless Post

3.9 Glassdoor

Paperless Post is reimagining invitations through design and technology to help people connect at life’s memorable moments. With 175MM users and $37 million in venture financing, we’ve firmly secured our position in the market and a devoted user base.Company-wide we enjoy an amazing ecosystem of an even gender split and healthy balance of engineers and designers. Because Paperless Post isn’t supported by ad revenue, we get to spend our days focused on creating and improving on the ideal version of our platform, product, content, and partnerships for our users.Paperless Post exists to help all people celebrate all the moments that matter to them. We believe that having a team reflective of the diverse world around us empowers us to create a product that serves everyone.For a complete list of job listings, visit http://paperlesspost.com/jobs.

Founded in 2009
New York, New York, USA
141 employees (46 in marketing)
www.paperlesspost.com
73% recommend to a friend
76% CEO approval

Salaries

Posted range

$120K/yr – $140K/yr

Taken straight from the job posting.

See all Paperless Post salaries

Marketing Team

Marketing Team Size
24 (17% of company)

Funding

Total Funding
$32.4M
Last Raise
$25M
Secondary Market, 12 years ago

Funding History

  • Sep 2014
    Secondary Market
  • Apr 2014
    Series C • $25M
  • May 2012
    Series A • $6M

Traffic Signals

Monthly Visitors
11.3M
Monthly Google Ads Budget
$253.8K
Traffic Source Mix
Search
23.7%
Direct
72.4%
Referral
2.3%
Social
1%
Paid
0.4%

Headcount Trend

Current headcount: ~141

Recent News

Paperless Post’s New Brand Collab Is 325 Years in the Making
Oct 21, 2025 • MSN
Partiful, Apple Invites, Paperless Post: How online invitations became a splintered mess
Jun 26, 2025 • Business Insider
Emilia Wickstead and Paperless Post Host Launch Dinner in New York
Jun 6, 2025 • The Impression
Signed, Sealed, Delivered... Emilia Wickstead Brings Her Signature Style to Paperless Post
Jun 5, 2025 • Vogue
Paperless Post’s New Brand Collab Is 325 Years in the Making
Mar 13, 2025 • Inc.com
Tech Takes the Reins: Digital Innovation Drives Holiday Cheer for Shoppers
Dec 7, 2024 • PYMNTS.com
Paperless Post’s sibling cofounders launch a B2B sub-brand for event management
Sep 9, 2024 • Fortune
Paperless Post on LinkedIn: 15 years ago, Paperless Post began with a simple idea: that online…
May 27, 2024 • LinkedIn
The Paperless Post Founders Changed How We Party
May 27, 2024 • The New York Times
Paperless Post on LinkedIn: 10 retirement party invitation wording ideas to celebrate a job well done
Apr 20, 2024 • LinkedIn
Systems and methods for generating textual instructions for manufacturers from …
Feb 28, 2023 • Google Patent
Paperless Post’s CEO on hosting, etiquette, invitations and more
Nov 3, 2022 • Washington Post
Apparatus and methods for geometric searching
Mar 23, 2022 • Google Patent
Systems and methods for selecting processes to manufacture an object
Dec 22, 2021 • Google Patent
Alexa von Tobel: How to Grow a Company During Uncertain Times
Oct 22, 2020 • Inc.com
Paper Source Partners with Renowned Jeweler Neil Lane to Create Exclusive Wedding Invitation Collection
Jan 1, 1970 • PRNewswire
Date, time and ... dog? Invitation do's and dont's for consideration
Jan 1, 1970 • Arkansas Online
Fancy dress is great role play – as long as you’re under 10
Jan 1, 1970 • The Guardian
How To Coax Your Kid Into Sending Thank-You Notes
Jan 1, 1970 • Huffington Post
From the games to the presents: Exactly how to host a virtual baby shower.
Jan 1, 1970 • Mamamia
How to throw a virtual cocktail party
Jan 1, 1970 • Mashable
Hallmark Cards to revamp operations as greeting cards fade
Jan 1, 1970 • The Star
Fetcher partnership to bolster recruiting tech
Jan 1, 1970 • Business Journals

Links

www.paperlesspost.comLinkedInX (Twitter)Crunchbase