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Marketing jobs

16 marketing jobs

8 days ago

Senior Manager, Paid Search + AI surfaces

Wayfair

Boston, MA (Hybrid)Full time$166K/yr – $185K/yr

9 days ago

Senior Manager, Paid Search + AI surfaces

Wayfair

Boston, MA (Hybrid)Full time$166K/yr – $204K/yr

2 weeks ago

Marketing Associate

Wayfair

Boston, MA (Hybrid)Volunteer$64K/yr – $71K/yr

3 weeks ago

Senior Product Manager, Marketing Measurement & Attribution

Wayfair

Boston, MA (Hybrid)Full time$170K/yr – $195K/yr

5 weeks ago

Senior Creative Strategist – Performance Creative

Wayfair

Boston, MA (Hybrid)Full time$99K/yr – $110K/yr

6 weeks ago

Lifecycle Marketing Manager

Wayfair

Boston, MA (Hybrid)Full time$121K/yr – $138K/yr

6 weeks ago

Lifecycle Marketing Manager

Wayfair

Boston, MA (Hybrid)Full time$121K/yr – $138K/yr

7 weeks ago

Senior Creative Strategist (YouTube & Video)

Wayfair

Boston, MA (Hybrid)Full time$99K/yr – $110K/yr

7 weeks ago

Promotions Marketing Manager

Wayfair

Boston, MA (Hybrid)Full time$99K/yr – $110K/yr

2 months ago

Media Planner, Senior Associate

Wayfair

Boston, MA (Hybrid)Full time$84K/yr – $92K/yr

2 months ago

Media Planner, Senior Associate

Wayfair

Boston, MA (Hybrid)Full time$84K/yr – $92K/yr

2 months ago

CMO, Specialty Retail Brands

Wayfair

Boston, MA (On-site)Full time$228K/yr – $300K/yr

2 months ago

Integrated Marketing Manager

Wayfair

Boston, MA (Hybrid)Full time$99K/yr – $121K/yr

2 months ago

Experiential Designer, Senior Associate

Wayfair

Boston, MA (On-site)Full time$84K/yr – $101K/yr

4 months ago

Senior Associate, Brand Partnerships (B2B – Paid & Affiliate)

Wayfair

Boston, MA (Hybrid)Full time$84K/yr – $92K/yr

5 months ago

Manager, Lifecycle Marketing

Wayfair

Boston, MA (Hybrid)Full time$121K/yr – $145K/yr

All marketing roles in the US

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All marketing roles in the US

Get alerts for this search

16 jobs

Senior Manager, Paid Search + AI surfaces

Wayfair

Boston, MA (Hybrid)

$166K/yr - $185K/yrIn-houseFull-timeSenior level7+ years exp.

8 days ago

Senior Manager, Paid Search + AI surfaces

Wayfair

Boston, MA (Hybrid)

$166K/yr - $204K/yrIn-houseFull-timeSenior level7+ years exp.

9 days ago

Marketing Associate

Wayfair

Boston, MA (Hybrid)

$64K/yr - $71K/yrIn-houseVolunteerEntry level

2 weeks ago

Senior Product Manager, Marketing Measurement & Attribution

Wayfair

Boston, MA (Hybrid)

$170K/yr - $195K/yrIn-houseFull-timeSenior level7+ years exp.

3 weeks ago

Senior Creative Strategist – Performance Creative

Wayfair

Boston, MA (Hybrid)

$99K/yr - $110K/yrIn-houseFull-timeSenior level5+ years exp.

5 weeks ago

Lifecycle Marketing Manager

Wayfair

Boston, MA (Hybrid)

$121K/yr - $138K/yrIn-houseFull-timeSenior level6+ years exp.

6 weeks ago

Lifecycle Marketing Manager

Wayfair

Boston, MA (Hybrid)

$121K/yr - $138K/yrIn-houseFull-timeMid level6+ years exp.

6 weeks ago

Senior Creative Strategist (YouTube & Video)

Wayfair

Boston, MA (Hybrid)

$99K/yr - $110K/yrIn-houseFull-timeSenior level5+ years exp.

7 weeks ago

Promotions Marketing Manager

Wayfair

Boston, MA (Hybrid)

$99K/yr - $110K/yrIn-houseFull-timeSenior level5+ years exp.

7 weeks ago

Media Planner, Senior Associate

Wayfair

Boston, MA (Hybrid)

$84K/yr - $92K/yrIn-houseFull-timeSenior level

2 months ago

Media Planner, Senior Associate

Wayfair

Boston, MA (Hybrid)

$84K/yr - $92K/yrIn-houseFull-timeSenior level

2 months ago

CMO, Specialty Retail Brands

Wayfair

Boston, MA (On-site)

$228K/yr - $300K/yrIn-houseFull-timeSenior level

2 months ago

Integrated Marketing Manager

Wayfair

Boston, MA (Hybrid)

$99K/yr - $121K/yrIn-houseFull-timeMid level6+ years exp.

2 months ago

Experiential Designer, Senior Associate

Wayfair

Boston, MA (On-site)

$84K/yr - $101K/yrIn-houseFull-timeSenior level2+ years exp.

2 months ago

Senior Associate, Brand Partnerships (B2B – Paid & Affiliate)

Wayfair

Boston, MA (Hybrid)

$84K/yr - $92K/yrIn-houseFull-timeSenior level3+ years exp.

4 months ago

Manager, Lifecycle Marketing

Wayfair

Boston, MA (Hybrid)

$121K/yr - $145K/yrIn-houseFull-timeManager6+ years exp.

5 months ago

Wayfair

Senior Manager, Paid Search + AI surfaces

Boston, MA (Hybrid)

$166K/yr – $185K/yrSenior Level7+ years expFull time

Posted 8 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and scale SEM and PLA programs while leading AI surface strategy and cross‑functional growth across domains, partnerships, and major promotions, with rigorous planning and data-driven optimization guiding the work.

Own and scale SEM/PLA programs and performance improvements
Lead AI surface strategy and scalable test-and-learn initiatives
Drive cross-functional growth through search and AI surfaces and partnerships

Job Description

Responsibilities

Lead and develop a team of analysts to manage and grow the SEM and PLA channels for Wayfair by developing processes and automation that drive measurable results, and communicating progress and performance to marketing leadership
Spearhead our strategy for AI surfaces (e.g., AI Overviews, generative search experiences), testing and scaling new formats to capture next-generation search demand
Optimize product feeds and PLA campaign structures to maximize impression share and ROAS across search partners
Lead cross-functional growth strategies that leverage search engine & AI chatbot surfaces as levers to grow the business across domains, including suppliers (e.g., Retail Media partners like Loloi), emerging categories (e.g., Appliances), major promotions (e.g., Way Day), and brand outcomes, while incubating new AI-powered capabilities at scale
Cultivate and strengthen interpersonal relationships with vendor partners, including Google and Microsoft, particularly around their AI and Shopping/PLA roadmaps
Closely monitor campaign performance daily, identify and root cause problem solve abnormalities, and react to deviations from plan quickly and strategically
Institute rigorous strategic planning, road mapping, and test-and-learn methodologies to set goals and achieve desired results

Requirements

7+ years’ experience in a heavily quantitative and analytical role (e.g., performance marketing, finance, data analytics, strategy) with meaningful time spent operating or partnering closely with large-scale SEM and/or PLA programs
3+ years of leadership experience leading high-performing teams (people management and/or substantial project leadership) with a track record of developing talent and building durable operating routines
Demonstrated ability to own senior cross-functional relationships and influence roadmaps without direct authority
Hands-on experience using modern AI tooling to accelerate analysis and execution (e.G., Cursor, Claude Code, Codex or equivalent), and comfort learning new AI platforms quickly
Excellent analytical skills with experience using SQL and at least one scripting or statistical language (e.g., Python, R) to analyze large datasets and inform marketing decisions

Benefits

Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
Global Traveler Health Insurance through GeoBlue.
24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
401(k) matching with immediate vesting.
Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
Tuition Reimbursement.
Wayfair Employee Discount.
Gym/Fitness Discounts (Wellhub and varying regional memberships).

Wayfair

Wayfair is the destination for all things home: helping everyone, anywhere create their feeling of home. From expert customer service, to the development of tools that make the shopping process easier, to carrying one of the widest and deepest selections of items for every space, style, and budget, Wayfair gives everyone the power to create spaces that are just right for them.

Founded in 2002

Boston, Massachusetts, USA

12K employees (1,013 in marketing)

aboutwayfair.com/careers

Traffic Signals

Monthly Visitors

109.8K

Traffic Source Mix

32.2%

Direct

42.1%

Referral

22.3%

Social

2.6%

Paid

0.5%

Headcount Trend

Current headcount: ~12.3K

Marketing Team

Marketing Team Size

711 (6% of company)

Median Career Experience

7 years

Median Tenure

4.3 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Paul Toms

Chief Marketing Officer

At the company for 19 years 7 months

Chandni S.

Head of Consumer Marketing/ VP

At the company for 7 years 4 months

Johnice Bristol

Head of Wayfair Brand Marketing

At the company for 4 years 5 months

Abdullah Tahir

Head of B2B Performance Marketing

At the company for 6 years 7 months

Recent News

You can still shop thousands of deals from Wayfair’s 72-Hour Clearout Sale. Here’s what to save on for your home

Oct 9, 2025 • CNN

It’s Not Just Prime Day—Wayfair’s Massive 72-Hour Sale Is Also Happening Now

Oct 8, 2025 • Architectural Digest

Wayfair's fall sales start today! Here's what you need to know

Oct 7, 2025 • USA Today

Responsibilities

Lead and develop a team of analysts to manage and grow the SEM and PLA channels for Wayfair by developing processes and automation that drive measurable results, and communicating progress and performance to marketing leadership
Spearhead our strategy for AI surfaces (e.g., AI Overviews, generative search experiences), testing and scaling new formats to capture next-generation search demand
Optimize product feeds and PLA campaign structures to maximize impression share and ROAS across search partners
Lead cross-functional growth strategies that leverage search engine & AI chatbot surfaces as levers to grow the business across domains, including suppliers (e.g., Retail Media partners like Loloi), emerging categories (e.g., Appliances), major promotions (e.g., Way Day), and brand outcomes, while incubating new AI-powered capabilities at scale
Cultivate and strengthen interpersonal relationships with vendor partners, including Google and Microsoft, particularly around their AI and Shopping/PLA roadmaps
Closely monitor campaign performance daily, identify and root cause problem solve abnormalities, and react to deviations from plan quickly and strategically
Institute rigorous strategic planning, road mapping, and test-and-learn methodologies to set goals and achieve desired results

Requirements

7+ years’ experience in a heavily quantitative and analytical role (e.g., performance marketing, finance, data analytics, strategy) with meaningful time spent operating or partnering closely with large-scale SEM and/or PLA programs
3+ years of leadership experience leading high-performing teams (people management and/or substantial project leadership) with a track record of developing talent and building durable operating routines
Demonstrated ability to own senior cross-functional relationships and influence roadmaps without direct authority
Hands-on experience using modern AI tooling to accelerate analysis and execution (e.G., Cursor, Claude Code, Codex or equivalent), and comfort learning new AI platforms quickly
Excellent analytical skills with experience using SQL and at least one scripting or statistical language (e.g., Python, R) to analyze large datasets and inform marketing decisions

Benefits

Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
Global Traveler Health Insurance through GeoBlue.
24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
401(k) matching with immediate vesting.
Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
Tuition Reimbursement.
Wayfair Employee Discount.
Gym/Fitness Discounts (Wellhub and varying regional memberships).