Own the COBRA putter and wedge product line strategy from concept to end of life, coordinating cross-functional teams through development, roadmap, and market validation.

Define long-term product strategy based on trends and research
Lead cross-functional execution from concept through launch
Build and communicate annual strategy and training for sales and accounts

Job Description

Responsibilities

Develop a long-term strategy for the COBRA putter and wedge product line based on industry trends, competition, and market research.
Act as focal point for all cross functional departments to drive product development from concept to end of life.
Act as key contributor to the product roadmap calendar.
Track all products throughout the development process.
Review market research to identify trends in consumer needs, preferences, buying behaviors, or problems that may be solved by a new product offering.
Lead product briefs and work with development teams to design new products that will meet customers’ needs and stand out in the marketplace.
Build annual strategy plans that empower the cross-functional marketing team with deep understanding of the benefits and value of our products and marketing goals.
Coordinate with sales teams to ensure that customers have adequate training on new products and services offered by the company.
Participate in Design Reviews, provide insights, and drive product decisions through thoughtful discussion.
Create and deliver product training and prelines to key accounts as needed.

Requirements

2-4 years of product line management, retail experience or equivalent sales experience.
BS Degree in Business or equivalent technical experience.
Advanced working knowledge of MS Office applications Word, Excel, PowerPoint
Strong golf acumen in sales, product management, product marketing of golf equipment or like products.
Effectiveness in working independently and in a team setting.
Traditional office environment, some lifting of boxes, samples.

Benefits

Bonus
Benefits

PUMA

Lyvy enables detailed blood analyses for men's health: Comprehensive health check-up, Prostate and testicular cancer screening, Potency check-up. Fast, digital and with a medical report.

Berlin, Berlin, DEU

4 employees (3 in marketing)

www.lyvy.de

Traffic Signals

Monthly Visitors

583

Traffic Source Mix

58.8%

Direct

29.6%

Referral

7.2%

Social

3.2%

Paid

1.2%

Headcount Trend

Current headcount: ~4

Marketing Team

Marketing Team Size

2 (50% of company)

Median Career Experience

14.5 years

Median Tenure

6.1 years

Marketing Roles Posted (Last 30 Days)

People

Recent News

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Oct 31, 2025 • The New York Times

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Oct 30, 2025 • retaildive.com

Responsibilities

Develop a long-term strategy for the COBRA putter and wedge product line based on industry trends, competition, and market research.
Act as focal point for all cross functional departments to drive product development from concept to end of life.
Act as key contributor to the product roadmap calendar.
Track all products throughout the development process.
Review market research to identify trends in consumer needs, preferences, buying behaviors, or problems that may be solved by a new product offering.
Lead product briefs and work with development teams to design new products that will meet customers’ needs and stand out in the marketplace.
Build annual strategy plans that empower the cross-functional marketing team with deep understanding of the benefits and value of our products and marketing goals.
Coordinate with sales teams to ensure that customers have adequate training on new products and services offered by the company.
Participate in Design Reviews, provide insights, and drive product decisions through thoughtful discussion.
Create and deliver product training and prelines to key accounts as needed.

Requirements

2-4 years of product line management, retail experience or equivalent sales experience.
BS Degree in Business or equivalent technical experience.
Advanced working knowledge of MS Office applications Word, Excel, PowerPoint
Strong golf acumen in sales, product management, product marketing of golf equipment or like products.
Effectiveness in working independently and in a team setting.
Traditional office environment, some lifting of boxes, samples.

Benefits

Bonus
Benefits

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All marketing roles in the US

Product Line Manager Cobra Golf

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Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Benefits

PUMA

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Recent News

All marketing roles in the US

All marketing roles in the US

Product Line Manager Cobra Golf

Senior Director Global Entertainment & Influencer Marketing

Art Director Creative Services - TEMP

Director Marketing Strategy & Operations

Product Line Manager Cobra Golf

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Benefits

PUMA

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Recent News