Own multi-property hospitality marketing with omni-channel leadership, owning guest engagement, and revenue-linked campaigns across ops and F&B; coordinate with sales and external partners, and steer budgets and events through a unified brand.
- The Senior Marketing Manager is responsible for developing, executing, and overseeing strategic marketing plans across multiple properties and outlets.
- This includes managing the marketing teams at each hotel, ensuring alignment with corporate objectives, and driving brand awareness, guest engagement, and revenue growth.
- The role encompasses leadership over marketing managers, marketing associates, and marketing coordinators, and collaboration with operations teams, vendors, and community partners.
- Lead, mentor and support Marketing Curators, providing strategic direction and ensure that all marketing channels are cohesive and adhere to an omni-channel marketing approach.
- Foster collaboration between marketing, sales, operations, and F&B teams to ensure alignment on marketing initiatives and timely deliverables.
- Develop and execute comprehensive marketing plans tailored to the needs of each property while aligning with corporate marketing goals.
- Regularly review marketing strategies, assessing performance, identifying opportunities, and implementing innovative solutions to enhance guest engagement and revenue.
- Manage marketing budget and resources effectively, ensuring maximum efficiency and effectiveness in all marketing activities.
- Collaborate with sales, operations, and other departments to align marketing efforts with overall business goals.
- Apply effective project management skills and processes to stay organized and on track with marketing tasks, timelines, and deliverables.
- Report on overall marketing efforts routinely.
- Lead property marketing meetings routinely.
- Supervise the development and execution of social media strategies, ensuring high-quality content and consistent engagement across platforms.
- Monitor and analyze digital marketing metrics (e.g., website traffic, social media engagement) to refine campaigns and achieve marketing goals.
- Report on paid advertising performance.
- Oversee website content to ensure timely updates, accuracy, and content improvements.
- Work with revenue and leadership team to create strategic, seasonal hotel packages designed to highlight property USPs.
- Lead initiatives to grow brand visibility in local markets through targeted campaigns, partnerships, and PR efforts.
- Identify and develop relationships with local partners, including media, local businesses, community organizations and community VIPs.
- Oversee local advertising strategy, creative deliverables and ROI.
