Own media relations for PETA campaigns by preparing releases, researching outlets, developing pitches, and representing the organization to the press, with on-call weekend/evening support.

Own media outreach and coverage goals across local and national outlets
Develop and refresh pitches and news releases to maximize reach
Coordinate on-call coverage for rush releases and deadlines

Job Description

Responsibilities

Prepare and service news releases and generate media coverage for PETA's campaigns
Research and identify appropriate local and national media outlets and podcasts for placing coverage of PETA's efforts
Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns
Represent the organization to the media
Keep informed about PETA's work and media coverage
Keep informed about local and national news stories and track those that are relevant to PETA's campaigns
Perform any other duties assigned by the supervisor

Requirements

Degree in a related field or equivalent experience working in a professional environment
Minimum of two years of professional working experience in public relations or the media industry
Willingness and ability to be on call and service rush news releases during weekend and evening hours
Demonstrated thorough knowledge of animal rights issues and campaigns
Proven ability to deal with a variety of people in a professional manner
Demonstrated ability to work on multiple projects simultaneously
Proven ability to take initiative and follow-through
Demonstrated ability to make sound judgments and work independently
Proven exceptional written and verbal communication skills
Proven excellent organizational skills

PETA

People for the Ethical Treatment of Animals (PETA) entities have more than 10.4 million members and supporters globally, and PETA U.S. is the largest animal rights organization in the world.PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, in the food industry, in the clothing trade, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of rodents, birds, and other animals who are often considered “pests” as well as cruelty to domesticated animals.PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns.PETA Foundation was founded in 1993 as an organization that helps PETA run, and includes departments like IT, Development, and Interactive Media. PETA and the PETA Foundation are two separate organizations but work very closely together.Looking for a career in animal rights? See our open positions here: http://www.peta.org/jobs.

Founded in 1980

Norfolk, Virginia, USA

699 employees (172 in marketing)

www.peta.org