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Marketing jobs

4 marketing jobs

17 hrs ago

Director of Brand Marketing

NAADAM

New York City, NY (Hybrid)Full time$150K/yr – $170K/yr

17 hrs ago

Director of Growth & Performance Marketing

NAADAM

New York City, NY (Hybrid)Full time$150K/yr – $170K/yr

7 weeks ago

Director of Integrated Marketing & Acquisition

NAADAM

New York City, NY (Hybrid)Full time$140K/yr – $150K/yr

5 months ago

Performance Marketing Manager

NAADAM

New York, USA (Hybrid)Full time$80K/yr – $100K/yr

All marketing roles in the US

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All marketing roles in the US

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NAADAM

Director of Brand Marketing

New York City, NY (Hybrid)

$150K/yr – $170K/yrDirector/Executive8+ years expFull time

Posted 17 hrs ago

Job Summary

Own and lead integrated marketing initiatives across PR, organic social, influencer collaborations, and partnerships, driving 360 campaigns that expand reach and acquire new customers while coordinating across Creative, Performance, Lifecycle, and E-commerce teams. Focus on measurable impact through test-and-learn strategies and data-driven optimization.

Own end-to-end campaign development and execution across multiple channels.
Lead strategic partnerships and licensing deals to expand reach and acquisition.
Build scalable marketing processes and data-informed insights with cross-functional teams.

Job Description

Responsibilities

Lead strategy and execution for PR, organic social, influencer marketing and emerging awareness & traffic channels — with a test-and-learn mindset and a bias toward measurable impact.
Plan, develop and execute 360 brand and product campaigns that amplify key moments throughout the year, delivering on awareness and traffic goals.
Drive new customer reach and acquisition through innovative licensing deals, partnerships, and collaboration — structured and sequenced to maximize brand reach, cultural relevance, and new customer volume.
Lead end-to-end campaign development and execution — from strategic brief to 360-degree market launch — in close collaboration with Creative, Performance, Lifecycle, and E-commerce teams.
Architect overarching message hierarchies for brand and product campaigns, ensuring proof points, product storytelling, and emotional brand narrative are integrated consistently across all channels and touchpoints.
Own and manage the integrated marketing calendar, driving alignment across product launches, seasonal stories, promotional moments, and partnership activations.
Author and oversee marketing briefs that unite creative direction, channel strategy, and business objectives — and ensure cross-functional teams are activated with clarity and purpose.
Build and optimize scalable marketing processes, leveraging AI tools to improve brief quality, creative speed, and cross-functional collaboration.
Identify, negotiate, and manage strategic brand partnerships, licensing agreements, and collaborative product launches that expand Naadam's reach and accelerate customer acquisition.
Evaluate partnership opportunities through a dual lens of brand fit and acquisition impact — prioritizing deals that bring measurable new audience exposure and conversion potential.

Requirements

Proven track record of owning and launching 360 marketing campaigns with expertise in key awareness channels — PR, organic social, influencer marketing, partnerships, or licensing.
Deep expertise in go-to-market strategy, integrated campaign planning, and cross-channel execution for a DTC or e-commerce business.
Familiarity with Asana or similar marketing and project management tools preferred.
Exceptional communicator — able to translate complexity into clarity and rally creative, channel, and business stakeholders around a unified strategy.
Experience managing and developing marketing teams, with strong cross-functional leadership and influence skills.
Hands-on experience managing brand partnerships, licensing agreements, and collaboration deals from ideation through execution.
Demonstrated ability to set and deliver against data-backed KPIs, translating campaign performance into strategic decisions.
Bachelor's degree in Marketing, Business, Communications, or a related field; MBA a plus.
8–10+ years of progressive marketing experience, with at least 3–4 years in an integrated marketing or brand marketing.
Experience in DTC, e-commerce, fashion, luxury, or premium consumer brands strongly preferred.

Benefits

Paid Vacation
Health Insurance
401k Plan
Hybrid Work - Employees are required to be in office 3 days a week. Our Company in-office days are Monday, Wednesday, and Thursday

NAADAM

We make heirloom-worthy styles that are soft AF and made to love — season after season. Plus, we cut out the middlemen so Mongolian herders are paid more and our quality knitwear costs you less.

Founded in 2013

New York, New York, USA

68 employees (21 in marketing)

www.naadam.co

Salaries

Posted range

$150K/yr – $170K/yr

Taken straight from the job posting.

See all NAADAM salaries

Marketing Team

Marketing Team Size

14 (21% of company)

Median Career Experience

7 years

Median Tenure

1.1 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Sam Kunkemoeller

Performance Marketing Manager

At the company for 6 months

Funding

Total Funding

$16M

Last Raise

$8M

Series Unknown, 5 years ago

Funding History

Apr 2021
Series Unknown • $8M
Mar 2019
Series B
Jul 2018
Series A • $16M

Traffic Signals

Monthly Visitors

974.9K

Monthly Google Ads Budget

$65.4K

Traffic Source Mix

31.5%

Direct

57%

Referral

4.9%

Social

5.3%

Paid

1.2%

Headcount Trend

Current headcount: ~68

Recent News

Amazon Black Friday Kicks off With Gap Sweaters, NAADAM Cashmere & More Must-See Fashion Deals

Nov 20, 2025 • E! News

Naadam's Black Friday sale has kicked off early — save 40% on soft cashmere sweaters and chic loungewear

Nov 19, 2025 • Business Insider

Naadam’s Cult-Favorite Cashmere Sweater Deserves a Place in Your Fall Capsule Wardrobe — Here’s Our Editor’s Honest Review

Nov 14, 2025 • WWD

Marketing jobs

Director of Brand Marketing

Director of Growth & Performance Marketing

Director of Integrated Marketing & Acquisition

Performance Marketing Manager

All marketing roles in the US

All marketing roles in the US

Director of Brand Marketing

Director of Growth & Performance Marketing

Director of Integrated Marketing & Acquisition

Performance Marketing Manager

Director of Brand Marketing

Job Summary

Job Description

Responsibilities

Requirements

Benefits

NAADAM

Salaries

Marketing Team

People

Marketing Leadership

Funding

Funding History

Traffic Signals

Headcount Trend

Recent News

Links

All marketing roles in the US

All marketing roles in the US

Director of Brand Marketing

Director of Growth & Performance Marketing

Director of Integrated Marketing & Acquisition

Performance Marketing Manager

Director of Brand Marketing

Job Summary

Job Description

Responsibilities

Requirements

Benefits

NAADAM

Salaries

Marketing Team

People

Marketing Leadership

Funding

Funding History

Traffic Signals

Headcount Trend

Recent News

Links