Own regional growth strategy, marketing briefs, value proposition, and campaign direction while aligning with sales and cross-functional leaders to drive growth across end markets.

Own regional growth strategy and marketing briefs
Collaborate with regional sales and global marketing teams

Job Description

Responsibilities

Regional and end market growth strategy activities including regional marketing strategy, defining segmentation, and identifying growth opportunities
Marketing brief ownership and prioritization, accountable for marketing briefs and prioritization
Value proposition and positioning translation
Campaign and content direction with strategic input, collaborating with marketing COE and ensuring alignment
Sales enablement and commercial alignment, partnering with regional sales leadership to align on marketing and supporting launch readiness
Budget stewardship and resource alignment
Cross-functional leadership in a highly matrixed environment across global maketing leadership, marketing COE, brand and product teams, and regional sales and commercial leadership

Requirements

Bachelor’s degree in Marketing, Business, or a related technical/engineering field
Minimum 5 years of commercial marketing experience, specifically in vertical marketing and/or end-market strategy within a B2B products or material science company
Proven track record in constructing commercial strategic growth plans and performing market segmentation for complex technical portfolios
Demonstrated ability to influence without authority and collaborate across a global, non-hierarchical organization
Ability to travel up to 30% for customer site visits, industry events, and local plant internal meetings
This position requires access to export-controlled areas and information. Candidates must be "U.S. persons" as that term is defined in 8 USC 1324b(a)(3). The term "U.S. persons" includes resident aliens ("green-card" holders) as well as certain refugees, asylum-holders and residents qualifying for temporary residence under the terms of 8 USC 1255a.

Preferred

MBA or graduate degree in a relevant field
Prior experience in Semiconductor and Test end-market

Benefits

$140,000 - $180,000 per year
Roles above $150k are eligible for the variable pay program each fiscal year, based on defined business performance metrics.
Factors considered in extending an offer within this pay range include (but not limited to) education, experience, knowledge, skills, and abilities.
Medical, Dental and Vision benefits effective on Day 1 of employment! We offer a comprehensive total rewards package, including competitive benefits. More details are available at www.gore.com/careers/benefits

W. L. Gore & Associates

3.3 Glassdoor

W. L. Gore & Associates is a global materials science company dedicated to transforming industries and improving lives. Since 1958, Gore has solved complex technical challenges in demanding environments – from outer space to the world’s highest peaks to the inner workings of the human body. With approximately 13,000 Associates and a strong, team-oriented culture, Gore generates annual revenues of $5 billion.GORE, Together, improving life and designs are trademarks of W. L. Gore & Associates.© 2024 W. L. Gore & Associates, Inc.All other trademarks are the property of their respective owners.

Founded in 1958

Newark, Delaware, USA

10K employees (555 in marketing)

www.gore.com

51% recommend to a friend

29% CEO approval

Traffic Signals

Monthly Visitors

378.9K

Monthly Google Ads Budget

$23.7K

Traffic Source Mix

46.7%

Direct

40.7%

Referral

8.4%

Social

2.9%

Paid

1.1%

Headcount Trend

Current headcount: ~10.2K

Marketing Team

Marketing Team Size

445 (4% of company)

Median Career Experience

23 years

Median Tenure

8.4 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Kelly Thomas DiMeo

Global Talent Brand Leader

At the company for 7 years 10 months

Marketing Leadership

Allan Chara

Vice President Marketing

At the company for 4 years 3 months

Laura Zoerner

Global Marketing Leader/Vice President

At the company for 8 years 2 months

amanda mccormick

Head of Marketing

Claire Brown

Senior Director Strategic Marketing North America - Clean Energy

At the company for 2 years 7 months

Recent News

Active Insulation Market Poised for Strong Growth and Revenue Surge Through 2031

Mar 10, 2025 • EIN Presswire

Peripheral Vascular Stent Market Set for Robust Growth, E...

Feb 18, 2025 • PharmiWeb.com

Hagens Berman: Maker of Gore-Tex Faces Consumer Class-Action Lawsuit Alleging Greenwashing Campaign to Conceal PFAS in Outdoor Gear

Feb 12, 2025 • Business Wire

Responsibilities

Regional and end market growth strategy activities including regional marketing strategy, defining segmentation, and identifying growth opportunities
Marketing brief ownership and prioritization, accountable for marketing briefs and prioritization
Value proposition and positioning translation
Campaign and content direction with strategic input, collaborating with marketing COE and ensuring alignment
Sales enablement and commercial alignment, partnering with regional sales leadership to align on marketing and supporting launch readiness
Budget stewardship and resource alignment
Cross-functional leadership in a highly matrixed environment across global maketing leadership, marketing COE, brand and product teams, and regional sales and commercial leadership

Requirements

Bachelor’s degree in Marketing, Business, or a related technical/engineering field
Minimum 5 years of commercial marketing experience, specifically in vertical marketing and/or end-market strategy within a B2B products or material science company
Proven track record in constructing commercial strategic growth plans and performing market segmentation for complex technical portfolios
Demonstrated ability to influence without authority and collaborate across a global, non-hierarchical organization
Ability to travel up to 30% for customer site visits, industry events, and local plant internal meetings
This position requires access to export-controlled areas and information. Candidates must be "U.S. persons" as that term is defined in 8 USC 1324b(a)(3). The term "U.S. persons" includes resident aliens ("green-card" holders) as well as certain refugees, asylum-holders and residents qualifying for temporary residence under the terms of 8 USC 1255a.

Preferred

MBA or graduate degree in a relevant field
Prior experience in Semiconductor and Test end-market

Benefits

$140,000 - $180,000 per year
Roles above $150k are eligible for the variable pay program each fiscal year, based on defined business performance metrics.
Factors considered in extending an offer within this pay range include (but not limited to) education, experience, knowledge, skills, and abilities.
Medical, Dental and Vision benefits effective on Day 1 of employment! We offer a comprehensive total rewards package, including competitive benefits. More details are available at www.gore.com/careers/benefits