3 months ago
Agent Collaboration & Partnership Marketing & Communications Program Director
New York Life
New York, USA (Hybrid)Full time$100K/yr – $143K/yr
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Agent Collaboration & Partnership Marketing & Communications Program Director
New York, USA (Hybrid)
$100K/yr – $143K/yrDirector/Executive7+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive enterprise ACP communications and executive storytelling to align with enterprise priorities and boost program adoption.
- Own enterprise ACP communications and executive narratives across Field Operations.
- Must-have: 5–7+ years in communications or program promotion.
- Standout: Cross-functional liaison with Marketing and Compliance for consistent messaging.
Job Description
Responsibilities
- Develop and manage enterprise-level communications that articulate ACP strategy, performance, and impact
- Prepare senior leadership presentations, board-ready materials, and enterprise updates
- Translate program outcomes, insights, and strategic direction into clear, compelling executive narratives
- Partner with the Head of ACP to align messaging with enterprise priorities
- Ensure consistent, accurate positioning of ACP within the broader Field Operations value stream
- Own the field-facing promotion strategy for ACP as a unified platform
- Design and execute campaigns that increase awareness, enrollment, and engagement
- Develop and maintain clear messaging frameworks explaining how ACP programs connect and complement one another
- Coordinate communication timing with enrollment cycles and program milestones
- Partner with FX Enablement to ensure clarity and consistency in field delivery
Requirements
- Bachelor’s degree required
- 5–7+ years in communications, marketing enablement, or program promotion
- Strong written, synthesis, presentation and verbal communication skills
- Exceptional PowerPoint and Word skills a must
- Experience working with marketing and compliance partners preferred
- Ability to manage multiple initiatives in a fast-paced, evolving environment
- Self-starter with a passion to deliver results
- FINRA licensed and/or FINRA Associated Person pre-hire fingerprinting required
Preferred
- Experience working with sales professionals, advisors, or field leadership preferred
- Experience working with marketing and compliance partners preferred
- Collaborative work style and leadership presence with ability to effectively interact and earn trust of advisors, field managers, stakeholders across the organization
Benefits
- full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs
Traffic Signals
Monthly Visitors
2.5M
Monthly Google Ads Budget
$1.6M
Traffic Source Mix
Search
19.2%
Direct
55.2%
Referral
23.3%
Social
0.9%
Paid
1.3%
Headcount Trend
Current headcount: ~822
Marketing Team
Median Career Experience
22 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
8
