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8 marketing jobs

New York Life logo
5 days ago

Senior Associate, Prospecting Activation Manager

New York Life

New York City, NY (Hybrid)Full time$100K/yr – $143K/yr
New York Life logo
11 days ago

Associate, Social Media Coordinator, Content Production

New York Life

New York City, NY (Hybrid)Full time$52K/yr – $55K/yr
New York Life logo
3 weeks ago

Associate, Social Media Coordinator, Community Management

New York Life

New York City, NY (Hybrid)Full time$52K/yr – $60K/yr
New York Life logo
3 weeks ago

2027 Communications, Marketing & Corporate Responsibility Summer Internship

New York Life

New York City, NY (Hybrid)Full time
New York Life logo
3 weeks ago

2027 Communications, Marketing & Corporate Responsibility Summer Internship

New York Life

New York City, NY (Hybrid)Internship
New York Life logo
3 weeks ago

Associate, Social Media Coordinator, Community Management

New York Life

New York City, NY (Hybrid)$52K/yr – $60K/yr
New York Life logo
4 weeks ago

Corporate Vice President, Product Solutions Senior Marketing Manager

New York Life

New York City, NY (Hybrid)Full time$140K/yr – $185K/yr
New York Life logo
7 weeks ago

Director, Field Marketing Programs and Activation

New York Life

New York City, NY (Hybrid)Full time$140K/yr – $180K/yr

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8 jobs
New York Life logo

Senior Associate, Prospecting Activation Manager

New York Life

New York City, NY (Hybrid)

$100K/yr - $143K/yrIn-houseFull-timeSenior level
5 days ago
New York Life logo

Associate, Social Media Coordinator, Content Production

New York Life

New York City, NY (Hybrid)

$52K/yr - $55K/yrIn-houseFull-timeEntry level3+ years exp.
11 days ago
New York Life logo

Associate, Social Media Coordinator, Community Management

New York Life

New York City, NY (Hybrid)

$52K/yr - $60K/yrIn-houseFull-timeMid level
3 weeks ago
New York Life logo

2027 Communications, Marketing & Corporate Responsibility Summer Internship

New York Life

New York City, NY (Hybrid)

In-houseFull-timeIntern/new grad
3 weeks ago
New York Life logo

2027 Communications, Marketing & Corporate Responsibility Summer Internship

New York Life

New York City, NY (Hybrid)

In-houseInternshipIntern/new grad
3 weeks ago
New York Life logo

Associate, Social Media Coordinator, Community Management

New York Life

New York City, NY (Hybrid)

$52K/yr - $60K/yrIn-houseIntern/new grad
3 weeks ago
New York Life logo

Corporate Vice President, Product Solutions Senior Marketing Manager

New York Life

New York City, NY (Hybrid)

$140K/yr - $185K/yrIn-houseFull-timeSenior level10+ years exp.
4 weeks ago
New York Life logo

Director, Field Marketing Programs and Activation

New York Life

New York City, NY (Hybrid)

$140K/yr - $180K/yrIn-houseFull-timeDirector/executive10+ years exp.
7 weeks ago
New York Life logo
New York Life

Senior Associate, Prospecting Activation Manager

New York City, NY (Hybrid)

$100K/yr – $143K/yrSenior LevelFull time

Posted 5 days ago

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Job Summary

Lead and coordinate consumer activation programs across field offices, acting as the primary liaison between Growth & Retention and local teams, while driving quality, feedback collection, and continuous improvement.

Job Description

Responsibilities

  • Execute approved consumer activation strategies across key segments.
  • Support execution of prospecting initiatives, conferences, seminars, webinars, partnerships, sponsorships, and other field activation activities.
  • Serve as the primary operational liaison between Client Growth & Retention and local General Offices during market activation initiatives.
  • Partner with Agency and field leadership to coordinate successful implementation of consumer activation activities.
  • Conduct on-site observations and execution reviews to ensure initiatives are delivered according to established operating standards.
  • Monitor execution quality and identify opportunities to improve the prospect experience, agent experience, and operational effectiveness.
  • Ensure consumer activation activities are appropriately staffed, coordinated, and equipped with the necessary resources.
  • Assist in identifying and coordinating participating agents for consumer activation initiatives.
  • Validate that operational components—including lead capture, technology, marketing materials, and event logistics—are functioning effectively.
  • Proactively identify operational issues and implement appropriate solutions while escalating broader concerns as needed.

Requirements

  • Strong execution and operational management skills.
  • Exceptional organizational abilities with outstanding attention to detail.
  • Demonstrated ability to manage multiple initiatives simultaneously.
  • Strong interpersonal and relationship-building skills.
  • Professional presence with the ability to effectively represent the Home Office in field environments.
  • Customer service mindset focused on creating exceptional experiences for agents, field leaders, and enterprise partners.
  • Excellent written and verbal communication skills.
  • Strong problem-solving and decision-making abilities.
  • Ability to work independently while collaborating effectively across multiple organizations.
  • Adaptability and sound judgment in dynamic operational environments.

Benefits

  • We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site .

Salaries

Posted range

$100K/yr – $143K/yr

Taken straight from the job posting.

See all New York Life salaries

Marketing Team

Median Career Experience
22 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
5

People

HR / Recruitment

Alexis Laster
Alexis Laster
Senior Talent Acquisition Recruiter at New York Life
At the company for 9 years

Marketing Leadership

Tara K. Wilson, MBA
Tara K. Wilson, MBA
Corporate Vice President, Integrated Marketing Strategy
At the company for 1 year 9 months

Traffic Signals

Monthly Visitors
2.5M
Monthly Google Ads Budget
$1.6M
Traffic Source Mix
Search
19.2%
Direct
55.2%
Referral
23.3%
Social
0.9%
Paid
1.3%

Headcount Trend

Current headcount: ~822

News about New York Life

Employees Strongly Prefer Human Support in Benefits Guidance Despite Growing Introduction of AI and Digital Tools, New York Life Group Benefit Solutions Survey Finds
Oct 7, 2025 • Business Wire
New York Life Group Benefit Solutions Launches Employer-Specific Leave Planning Tool
Oct 7, 2025 • lifehealth.com
Deepa Soni Joins New York Life As Chief Information Officer
Oct 2, 2025 • Forbes

Links

www.newyorklife.comLinkedInX (Twitter)Crunchbase

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