Own the shopper marketing function for top retailers, leading strategy, activation, and team development to drive sales, growth, and category leadership.

Drive omnichannel shopper campaigns from concept to launch
Build annual plans and retailer partnerships with cross-functional teams
Develop and mentor the marketing team to scale with the business

Job Description

Responsibilities

Develop annual shopper marketing strategies across Tier 1, Tier 2, and emerging retail partners.
Create retailer-specific activation plans supporting launches, innovation, seasonal moments, and promotional events.
Partner with Sales on Joint Business Planning and customer growth initiatives.
Prioritize investments to maximize incremental sales, household penetration, and brand awareness.
Directly manage 1-2 team members (e.g., Retail/Shopper Marketing Manager or Coordinator), setting clear goals, giving regular feedback, and owning their performance and development.
Build team structure and capacity as the retail business scales, including hiring, onboarding, and defining roles for future team members.
Delegate effectively, balancing what you lead through the team against what you execute personally, so the team’s capacity grows without becoming a bottleneck.
Serve as a mentor and thought partner to direct reports, raising the team & retail marketing expertise and cross-functional credibility.
Lead execution of omnichannel shopper marketing campaigns from concept through launch.
Manage retailer marketing calendars, merchandising programs, endcaps, displays, sampling, events, educational initiatives, and retailer-exclusive activations.

Requirements

5-8 years of experience in Shopper Marketing, Trade Marketing, Customer Marketing, or Retail Marketing within CPG, wellness, beauty, food & beverage, or consumer health.
Proven success developing and executing shopper marketing programs with national retailers.
Experience managing retailer-specific campaigns from strategy through execution. Strong understanding of retail media, omnichannel marketing, and shopper behavior.
Comfortable operating in a high-growth environment with evolving priorities.
Experience directly managing at least one direct report, with a track record of coaching and developing junior marketers.

Preferred

Experience working with retailers such as: Walmart, Target, Ulta Beauty, Whole Foods, Sprouts, Vitamin Shoppe, Costco, Amazon.
Experience in supplements, wellness, beauty, or premium consumer products is strongly preferred.
A strategic thinker who loves execution.
Equally comfortable building annual plans and managing day-to-day activation.
Highly organized with exceptional project management skills.
Collaborative and able to influence cross-functional teams.
Analytical, data-driven, and focused on measurable outcomes.
Entrepreneurial, resourceful, and excited to help build a rapidly scaling retail organization.
A genuine people leader who invests in developing their team, not just the plan.

Benefits

medical, dental, and vision coverage with employer-paid plan options
401(k) with company match
paid holidays and PTO
flexible work-from-home Fridays
wellness and fitness perks
employee product discounts
catered team lunches
team-building events
additional lifestyle benefits!

Cymbiotika

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Supporting your wellness journey with intentionally sourced nutrition 🌿

Founded in 2018

San Diego, California, USA

110 employees (25 in marketing)

cymbiotika.com

81% recommend to a friend

Traffic Signals

Monthly Visitors

713.3K

Monthly Google Ads Budget

$74.2K

Traffic Source Mix

33.8%

Direct

53%

Referral

6.8%

Social

3.7%

Paid

2.7%

Headcount Trend

Current headcount: ~112

Marketing Team

Marketing Team Size

15 (14% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$55M

Last Raise

$25M

Seed, 4 months ago

Funding History

Nov 2025
Seed • $25M
Oct 2024
Debt Financing • $30M

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All marketing roles in the US

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Director of Retail Marketing

Creative & Content Specialist

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Senior Manager, Affiliate & Creator Growth

Senior Manager of Paid Media & Acquisition

Director of Retail Marketing

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

Cymbiotika

Traffic Signals

Headcount Trend

Marketing Team

Funding

Funding History

Recent News