Own the strategic messaging and GTM enablement for a platform, aligning product, sales, and customer stories to drive market-ready narratives and thought leadership.

Messaging & Positioning: differentiate platform capabilities and evolve value props with market signals.
Go-To-Market Enablement: partner with Product Mgmt to ensure launch readiness and training across teams.
Thought Leadership & External Narratives: inform customer stories, events, and analyst conversations with SME insights.

Job Description

Responsibilities

Messaging & Positioning: Developing differentiated messaging and positioning for iManage’s platform capabilities.
Articulating clear value propositions that resonate with customers and partners, leveraging market and competitive intelligence inputs.
Refining and evolving messaging frameworks as platform capabilities and market expectations shift.
Go-To-Market Enablement: Partnering with Product Management throughout the release lifecycle to ensure clear value articulation and market readiness.
Acting as the subject matter expert to inform training, collateral, demos, and competitive materials.
Ensuring alignment across Marketing, Product, Sales, Sales Enablement, and Customer Success on how capabilities are introduced and communicated.
Adopting and applying existing go-to-market frameworks to ensure an organized, systematic approach.
Thought Leadership: Acting as a subject matter expert when the marketing organization develops thought leadership, customer stories, and other market-facing content.
Presenting iManage at in-person customer events and webinars.
Ensuring external narratives accurately reflect our capabilities and align with iManage’s platform and AI strategy.

Requirements

5-7 years of experience in product marketing and related disciplines
Ability to partner effectively with Product and Engineering teams to translate technical concepts into market-ready narratives
Demonstrated success collaborating across Product, Engineering, Sales, Sales Enablement, and Customer Success to launch capabilities to market
Excellent written and verbal communication skills
Comfort operating in a fast-moving, evolving environment

Preferred

Interest in the LegalTech/AI landscape; deeper understanding and experience is a big plus
Experience marketing AI tools, enterprise SaaS platforms, knowledge management technologies
Exposure to legal workflows

Benefits

Market-competitive salary
Annual performance-based bonus
Comprehensive Health/Vision/Dental/Life Insurance
401k Retirement Savings Plan with company match up to 4%
Enhanced leave for expecting parents: 20 weeks 100% paid primary leave, 10 weeks 100% paid secondary leave
Flexible time off policy for vacation, volunteering, holidays, family time, or recharging
Multiple company wellness days each year to prioritize mental health and well-being
Access to RethinkCare global behavioral health platform for well-being and resilience

iManage

4.5 Glassdoor

iManage is the company dedicated to Making Knowledge Work. Its intelligent, cloud-enabled, secure knowledge work platform enables organizations to uncover and activate the knowledge that exists inside their business content and communications. Advanced Artificial Intelligence and powerful document and email management create connections across data, systems, and people while leveraging the context of organizational content to fuel deep insights, informed business decisions, and collaboration. Underpinned by best of breed security, sophisticated workflows and governance approaches, iManage has earned its place as the industry standard through continually innovating to solve the most complex professional challenges and enabling better business outcomes for over one million professionals across 65+ countries.

Founded in 2015

Chicago, Illinois, USA

1.3K employees (84 in marketing)

imanage.com

88% recommend to a friend

89% CEO approval