manage the Hematology HCP NPP & DTC strategy and execution
include all media strategy, digital strategy, and creative execution across multiple indications
shape digital activities and assets, long term strategic planning, and executing a robust DTC plan across digital, TV and other non-personal channels
collaborate with cross functional stakeholders including Insights/Analytics, commercial support teams, compliance, regulatory, training, sales, and corporate affairs
Strategic and Tactical responsibilities include: insight generation, strategic plans, tactical plans, media plans, messaging, feeding into overarching hematology brand strategy, AI and omnichannel planning
Lead and collaborate effectively with key cross-functional partners and manage both internal and external stakeholders to develop robust market-shaping activities for launch success
Engage with patient support groups, corporate affairs and other patient related organizations
Responsible for video strategy & execution across linear & connected TV for DTC audiences

Bachelor’s Degree in relevant field
Experience building and integrating new capabilities that are relevant for launch success
Available to travel up to 30%
Effective communication and cross functional collaboration skills
Driven to be proactive, strategic and innovative
Ability to manage multiple complex projects
Demonstrated ability to lead without authority
Adapt to changing dynamics in a competitive marketplace with agility and effectiveness

MBA in relevant field
Oncology experience –highly preferred - Hematology, CAR-T, bispecifics
5+ years proven experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: DTC marketing, HCP digital, managed markets, brand marketing, sales, market research/analytics, strategic planning
Understanding of U.S. Oncology landscape including Community oncology and Hospital oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
In-depth Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, managing ad agency, providing direction on annual budget planning)
Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
Launch, management, and customer-facing experience
Experience working in commercial alliance/partnership environment

401(k) plan
paid vacation and holidays
paid leaves
health benefits including medical, prescription drug, dental, and vision coverage
Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees.

Associate Director, Hematology Marketing – DTC/NPP