Owns the external PR strategy, setting annual priorities, narrative pillars, and measurement standards that advance brand reputation and business goals; establishes and maintains media relations to ensure favorable coverage of company assets, activities, and announcements; acts as chief spokesperson to the media.
Develops and oversees the creation of press releases, executive speeches, talking points, statements, and other external communication pieces.
Builds and manages an executive thought-leadership platform for the President and senior leaders, including bylined content, speaking opportunities, and industry forums.
Leads planning and execution of special events, press trips, inaugurals, and other brand moments that promote the company's image, products, and achievements.
Maintains corporate visibility with industry and trade associations and represents the company at major industry and trade functions.
Manages the company's response to unforeseen challenges that arise in the business operating environment, including crisis communications and issues management.
Administers corporate contributions and community affairs and represents the company at community events.
Manages award programs, including solicitation for votes and promotion of recognitions earned.
Defines PR and communications KPIs — including share of voice, sentiment, message pull-through, and reach — and reports performance and learnings to executive leadership on a regular cadence.
Identifies, develops, and manages strategic brand partnerships with TAC brands, destinations, tourism boards, hospitality and lifestyle brands, and media partners that expand brand visibility and support commercial priorities.

Requirements

Minimum of a Bachelor's degree in Business, Marketing, Communications, Public Relations, or a related field.
Minimum of 8 years of progressive experience across public relations and communications, including demonstrated experience leading partnerships and internal communications; experience in the travel, hospitality, or leisure industry strongly preferred.
Proven track record of securing high-impact media coverage, building strategic partnerships, and delivering internal communications programs that drive employee engagement.
Knowledge of trade press, industry associations, consumer travel publications, and the influencer and partner landscape relevant to travel and lifestyle audiences.
Experience serving as a spokesperson and providing counsel to senior executives, including in crisis or high-sensitivity situations.
Exceptional organizational, management, and communication skills, including writing, editing, and public speaking.
Strong negotiation skills and experience structuring and managing partnership agreements.
People-leadership experience, including building teams and managing external agencies.
Ability to work under pressure in a fast-paced, deadline-driven environment.

Benefits

Medical, Dental & Vision; HSA & FSA; Life & Disability; Accident, Hospital & Critical Illness; Pet Insurance; Vacation, Sick Time and paid Holidays; 401(k) with Company Match; Employee Assistance Plan; Education Assistance and Employee Discounts & Travel Deals.

Windstar Cruises

Xanterra Travel Collection is the largest operator of lodges, restaurants, and other concessions at national and state parks in the United States. Xanterra Travel Collection is a global diversified travel & hospitality company. Our operations span the country - from the lush wilderness and mountains of Glacier National Park to the magical desert of Death Valley. Whether you are looking for a once-in-a-lifetime adventure, a vacation steeped in historic character, or a luxurious spa getaway, you can find it all at Xanterra Travel Collection. Our properties combine dramatic settings and landmark buildings with exceptional service to deliver extraordinary experiences.We look forward to welcoming you to the magical places we are fortunate to call home.

Founded in 1900

Englewood, Colorado, USA

1.9K employees (65 in marketing)

www.xanterrajobs.com/main/xanterra/home

Traffic Signals

Monthly Visitors

32.5K

Monthly Google Ads Budget

$229

Traffic Source Mix

31.8%

Direct

41.3%

Referral

23.4%

Social

3.1%

Paid

0.4%

Headcount Trend

Current headcount: ~1.9K

Marketing Team

Marketing Team Size

36 (2% of company)

Marketing Roles Posted (Last 30 Days)

Responsibilities

Owns the external PR strategy, setting annual priorities, narrative pillars, and measurement standards that advance brand reputation and business goals; establishes and maintains media relations to ensure favorable coverage of company assets, activities, and announcements; acts as chief spokesperson to the media.
Develops and oversees the creation of press releases, executive speeches, talking points, statements, and other external communication pieces.
Builds and manages an executive thought-leadership platform for the President and senior leaders, including bylined content, speaking opportunities, and industry forums.
Leads planning and execution of special events, press trips, inaugurals, and other brand moments that promote the company's image, products, and achievements.
Maintains corporate visibility with industry and trade associations and represents the company at major industry and trade functions.
Manages the company's response to unforeseen challenges that arise in the business operating environment, including crisis communications and issues management.
Administers corporate contributions and community affairs and represents the company at community events.
Manages award programs, including solicitation for votes and promotion of recognitions earned.
Defines PR and communications KPIs — including share of voice, sentiment, message pull-through, and reach — and reports performance and learnings to executive leadership on a regular cadence.
Identifies, develops, and manages strategic brand partnerships with TAC brands, destinations, tourism boards, hospitality and lifestyle brands, and media partners that expand brand visibility and support commercial priorities.

Requirements

Minimum of a Bachelor's degree in Business, Marketing, Communications, Public Relations, or a related field.
Minimum of 8 years of progressive experience across public relations and communications, including demonstrated experience leading partnerships and internal communications; experience in the travel, hospitality, or leisure industry strongly preferred.
Proven track record of securing high-impact media coverage, building strategic partnerships, and delivering internal communications programs that drive employee engagement.
Knowledge of trade press, industry associations, consumer travel publications, and the influencer and partner landscape relevant to travel and lifestyle audiences.
Experience serving as a spokesperson and providing counsel to senior executives, including in crisis or high-sensitivity situations.
Exceptional organizational, management, and communication skills, including writing, editing, and public speaking.
Strong negotiation skills and experience structuring and managing partnership agreements.
People-leadership experience, including building teams and managing external agencies.
Ability to work under pressure in a fast-paced, deadline-driven environment.

Benefits

Medical, Dental & Vision; HSA & FSA; Life & Disability; Accident, Hospital & Critical Illness; Pet Insurance; Vacation, Sick Time and paid Holidays; 401(k) with Company Match; Employee Assistance Plan; Education Assistance and Employee Discounts & Travel Deals.