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Marketing jobs

12 marketing jobs

6 days ago

All marketing roles in the US

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All marketing roles in the US

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12 jobs

Senior Manager, Global Product Marketing, NBA

Novato, CA (Hybrid)

$123K/yr - $182K/yrIn-houseFull-timeSenior level

6 days ago

Community Manager

Kirkland, WA (On-site)

$79K/yr - $117K/yrIn-houseFull-timeMid level3+ years exp.

3 weeks ago

Manager, Global Social Marketing

Novato, CA (Hybrid)

$100K/yr - $148K/yrIn-houseFull-timeManager

3 weeks ago

Manager, Global Go-to-Market, NAM, Core Games

Los Angeles, CA (Hybrid)

$100K/yr - $130K/yrIn-houseFull-timeManager4+ years exp.

4 weeks ago

Senior Director, Global Brand Marketing

Novato, CA (On-site)

$210K/yr - $310K/yrIn-houseFull-timeSenior level12+ years exp.

7 weeks ago

Marketing Program Manager

Los Angeles, CA (Hybrid)

$100K/yr - $148K/yrIn-houseFull-timeMid level

1 month ago

Product Marketing Manager

Novato, CA (Hybrid)

$100K/yr - $137K/yrIn-houseFull-timeMid level5+ years exp.

1 month ago

Director, Global Go-to-Market, Core Games

Los Angeles, CA (Hybrid)

$177K/yr - $261K/yrIn-houseFull-timeDirector/executive

2 months ago

Manager, Global Product Marketing, NBA

Novato, CA (Hybrid)

$109K/yr - $161K/yrIn-houseFull-timeSenior level

4 months ago

Senior Manager, Global Strategic Communications

Novato, CA (Hybrid)

$48/hr - $71/hrIn-houseTemporarySenior level5+ years exp.

4 months ago

Manager, Influencer & Creator Marketing

Novato, CA (On-site)

$100K/yr - $148K/yrIn-houseFull-timeManager4+ years exp.

4 months ago

Manager, Social Marketing

Novato, CA (Hybrid)

$100K/yr - $148K/yrIn-houseFull-timeSenior level4+ years exp.

4 months ago

Senior Manager, Global Product Marketing, NBA

Novato, CA (Hybrid)

$123K/yr – $182K/yrSenior LevelFull time

Posted 6 days ago

Top 1% of applicants do these two things.

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Job Summary

Own NBA 2K marketing across core titles and mobile, aligning strategy, positioning, and cross‑functional campaigns to grow engagement and retention.

Own marketing strategy across titles and platforms
Lead cross-functional lifecycle positioning and messaging
Collaborate with Developers and Product on in‑game technology launches

Job Description

Responsibilities

Lead Marketing Strategy: Across multiple titles, platforms and technologies, centered on the goal of driving engagement and retention of NBA 2K players.
Define Positioning: Lead positioning, messaging, audience strategy, and supporting assets throughout the product’s lifecycle across all channels and campaigns.
Shape the Journey: Partner with cross-functional teams to create product positioning that supports players throughout their entire lifecycle.
Drive Innovation: Collaborate with Developers, Product and Commercial leads to launch marketing workstreams for new in-game technologies.
Creative Execution: Guide the briefing process for new products, ensuring assets across CRM, Social, and In-Game channels resonate with our community.
Foster Collaboration: Build authentic relationships across the organization to turn ambitious ideas into reality, including Product, Creative, Player Services & Development.
Integrated Mobile Leadership: Oversee marketing strategy for NBA 2K’s Mobile portfolio, managing an Associate, responsible for executing against your vision and maintaining relationships with key mobile development studios.

Requirements

Industry Insight: You bring a background in video game marketing across console, PC and mobile and a genuine interest in the NBA 2K ecosystem and live-service gaming.
Basketball Fluency: A deep knowledge of professional and collegiate basketball culture helps you connect authentically with our audience.
Strategic Storytelling: You enjoy interpreting data and telemetry to build actionable marketing plans that tell a story.
Adaptability: This environment thrives on contributors who learn quickly, ask thoughtful questions, and navigate changing priorities with ease.
Growth Mindset: You are motivated by the chance to refine processes and contribute to a culture of continuous improvement.
People Management: You have proven experience leading and developing talent, with a focus on empowering direct reports to take ownership, navigate complex projects, and advance their careers.
Stakeholder Management: You bring a track record of successfully navigating complex organizational structures, clearly communicating strategy to key stakeholders, and earning trust across teams, and multiple products.

Preferred

Passionate about Gaming and Sports.
Familiar with 2K IPs, including NBA and WWE among others.
Experience working with developers and licensors.
Travel required for Development Studio relationship & planning (Seattle).

2K

4.3 Glassdoor

At 2K, we create unforgettable games that turn players into fanatics. Since 2005, we’ve delivered iconic experiences across PC, console, and mobile for millions of players around the world.2K is home to many talented development studios, including 31st Union, Cat Daddy Games, Cloud Chamber, Firaxis Games, Gearbox Software, Hangar 13, HB Studios and Visual Concepts. 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K; renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin®️ as well as the critically and commercially acclaimed PGA TOUR®️ 2K.Our people are the heartbeat of 2K. We foster a culture where everyone is empowered to come as they are, think boldly, and do their best work - together. 2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).For more information, please visit 2k.com.

Founded in 2005

Novato, California, USA

2.8K employees (1,029 in marketing)

www.2k.com

0% recommend to a friend

100% CEO approval