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Marketing jobs

6 marketing jobs

1 day ago

Director of Marketing, Spirits

Trinchero Family Estates

Napa, CA (Hybrid)Full time$175K/yr – $200K/yr

3 weeks ago

Associate Trade Marketing Manager - National Accounts

Trinchero Family Estates

Napa, CA (Hybrid)Full time$70K/yr – $90K/yr

1 month ago

Associate Trade Marketing Manager

Trinchero Family Estates

Napa, CA (Hybrid)Full time$70K/yr – $90K/yr

4 months ago

Project Coordinator, Marketing Operations

Trinchero Family Estates

Napa, CA (On-site)Full time$30/hr – $35/hr

5 months ago

Marketing Manager, Mumm Napa

Trinchero Family Estates

Napa, CA (Hybrid)Full time

5 months ago

Associate Marketing Manager, Ménage à Trois

Trinchero Family Estates

Napa, CA (Hybrid)Full time$70K/yr – $75K/yr

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6 jobs

Director of Marketing, Spirits

Trinchero Family Estates

Napa, CA (Hybrid)

$175K/yr - $200K/yrIn-houseFull-timeDirector/executive8+ years exp.

1 day ago

Associate Trade Marketing Manager - National Accounts

Trinchero Family Estates

Napa, CA (Hybrid)

$70K/yr - $90K/yrIn-houseFull-timeMid level2+ years exp.

3 weeks ago

Associate Trade Marketing Manager

Trinchero Family Estates

Napa, CA (Hybrid)

$70K/yr - $90K/yrIn-houseFull-timeMid level2+ years exp.

1 month ago

Project Coordinator, Marketing Operations

Trinchero Family Estates

Napa, CA (On-site)

$30/hr - $35/hrIn-houseFull-timeMid level2+ years exp.

4 months ago

Marketing Manager, Mumm Napa

Trinchero Family Estates

Napa, CA (Hybrid)

In-houseFull-timeMid level5+ years exp.

5 months ago

Associate Marketing Manager, Ménage à Trois

Trinchero Family Estates

Napa, CA (Hybrid)

$70K/yr - $75K/yrIn-houseFull-timeMid level1+ years exp.

5 months ago

Trinchero Family Estates

Director of Marketing, Spirits

Napa, CA (Hybrid)

$175K/yr – $200K/yrDirector/Executive8+ years expFull time

Posted 1 day ago

Job Summary

Own the strategic direction and performance of assigned brands, guiding multi-channel brand plans, consumer insights, cross-functional collaboration and ongoing innovation to drive growth and profitability.

Own brand strategy, planning and performance
Lead cross-functional teams from concept to launch

Job Description

Responsibilities

Own the strategic direction and business performance of assigned brands, balancing long-term brand building with volume, revenue, velocity and profit objectives.
Develop insights-driven brand strategies and positioning that strengthen relevance with today's diverse, multicultural and multigenerational consumers.
Lead annual brand planning, establishing clear objectives, strategies, investment priorities, KPIs and measures of success.
Maintain a strong understanding of spirits category dynamics, competitive activity and emerging consumer trends to identify opportunities and drive results.
Champion a consumer-first approach grounded in a deep understanding of consumers, culture, occasions and evolving category dynamics.
Build cultural and occasion relevance through distinctive brand positioning, messaging, partnerships and consumer experiences.
Partner with Digital, Creative, PR, Shopper Marketing and agency partners to translate brand strategy into cohesive consumer experiences.
Build strong partnerships with Sales to translate brand strategies into compelling customer and marketplace plans.
Strengthen brand effectiveness across priority channels, including grocery, liquor, convenience, mass, eCommerce and on-premise.
Develop clear brand stories, selling strategies and commercial priorities that enable the Sales organization to effectively represent assigned brands.

Requirements

Bachelor's degree in Marketing, Business or related field required
8+ years of progressive marketing and brand management experience, including responsibility for brand strategy and business performance
Spirits or broader beverage alcohol marketing experience strongly preferred, with demonstrated understanding of spirits consumers, category dynamics, routes to market and on- and off-premise channels
Demonstrated experience leading, coaching and developing people and teams
Strong strategic thinking, business acumen and analytical skills, with the ability to connect consumer and brand strategy to commercial and financial outcomes
Experience developing and executing integrated, omnichannel marketing programs
Demonstrated ability to influence cross-functional partners and senior stakeholders
Strong financial management skills, including budgeting, investment prioritization, ROI and profitability
Strong understanding of consumer insights, innovation and new product development
Excellent written, verbal and presentation skills

Preferred

MBA or advanced degree preferred

Benefits

Trinchero Family Estates provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Trinchero Family Estates complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
medical, dental, vision, life insurance coverage, disability benefits, PTO, wellness programs and fertility and family building benefits
401(k) plan where TFE may make a discretionary profit-sharing contribution

Trinchero Family Estates

Trinchero Family Wine & Spirits began over 75 years ago as a product of determination and a bit of luck, when Italian immigrant Mario Trinchero and his family left New York in pursuit of a better life across the country in Napa Valley, California. With the family’s health and happiness at its heart, Trinchero offers a best-in-class benefits package that will grow the family to a thousand more. Come work for us and see why 25 percent of Trinchero has stayed within the family for the last 20 years by reviewing our competitive, comprehensive benefits package.

Founded in 1948

St Helena, California, USA

769 employees (62 in marketing)

tfewines.com

Salaries

Posted range

$175K/yr – $200K/yr

Taken straight from the job posting.

See all Trinchero Family Estates salaries

Marketing Team

Marketing Team Size

51 (7% of company)

Median Career Experience

14 years

Median Tenure

5.2 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Marc Gallo

Vice President, Portfolio Strategy & Customer Marketing

At the company for 27 years 1 month

Brie (Baltzell) Wohld

Vice President Marketing

At the company for 12 years 5 months

Kaitlin Wallace

Director, Trade Marketing & Exclusive Brands

At the company for 4 years 3 months

Colleen Dewald

Director of Trade Marketing Operations

At the company for 2 years 6 months

Traffic Signals

Monthly Visitors

13.9K

Traffic Source Mix

38.2%

Direct

43%

Referral

7.1%

Social

10.5%

Paid

Headcount Trend

Current headcount: ~769

Recent News

David Abreu Family and Trinchero Family Estates Build Strategic Partnership

Mar 28, 2024 • Wine Industry Advisor

Trinchero Family Estates Establishes Import Partnership with Celler Vall Llach

Mar 25, 2024 • Wine Industry Advisor

Celebrate the Season with TRINCHERO FAMILY ESTATES Heritage Collection

Nov 27, 2023 • BroadwayWorld

Links

tfewines.com

Crunchbase

Responsibilities

Own the strategic direction and business performance of assigned brands, balancing long-term brand building with volume, revenue, velocity and profit objectives.
Develop insights-driven brand strategies and positioning that strengthen relevance with today's diverse, multicultural and multigenerational consumers.
Lead annual brand planning, establishing clear objectives, strategies, investment priorities, KPIs and measures of success.
Maintain a strong understanding of spirits category dynamics, competitive activity and emerging consumer trends to identify opportunities and drive results.
Champion a consumer-first approach grounded in a deep understanding of consumers, culture, occasions and evolving category dynamics.
Build cultural and occasion relevance through distinctive brand positioning, messaging, partnerships and consumer experiences.
Partner with Digital, Creative, PR, Shopper Marketing and agency partners to translate brand strategy into cohesive consumer experiences.
Build strong partnerships with Sales to translate brand strategies into compelling customer and marketplace plans.
Strengthen brand effectiveness across priority channels, including grocery, liquor, convenience, mass, eCommerce and on-premise.
Develop clear brand stories, selling strategies and commercial priorities that enable the Sales organization to effectively represent assigned brands.

Requirements

Bachelor's degree in Marketing, Business or related field required
8+ years of progressive marketing and brand management experience, including responsibility for brand strategy and business performance
Spirits or broader beverage alcohol marketing experience strongly preferred, with demonstrated understanding of spirits consumers, category dynamics, routes to market and on- and off-premise channels
Demonstrated experience leading, coaching and developing people and teams
Strong strategic thinking, business acumen and analytical skills, with the ability to connect consumer and brand strategy to commercial and financial outcomes
Experience developing and executing integrated, omnichannel marketing programs
Demonstrated ability to influence cross-functional partners and senior stakeholders
Strong financial management skills, including budgeting, investment prioritization, ROI and profitability
Strong understanding of consumer insights, innovation and new product development
Excellent written, verbal and presentation skills

Preferred

MBA or advanced degree preferred

Benefits

Trinchero Family Estates provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Trinchero Family Estates complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
medical, dental, vision, life insurance coverage, disability benefits, PTO, wellness programs and fertility and family building benefits
401(k) plan where TFE may make a discretionary profit-sharing contribution