Owns end-to-end trade marketing for national accounts, transforming insights into customer-ready stories and measurable programs that drive brand growth with key partners.

Lead development of presentations, RFPs, and business reviews to support account expansion
Collaborate across sales, marketing, and insights to shape activations and growth opportunities
Translate consumer trends into persuasive recommendations for national accounts

Job Description

Responsibilities

The Associate Trade Marketing Manager, National Accounts plays a key role in driving growth across some of the nation's most influential restaurant, hotel, entertainment, and hospitality partners.
This highly collaborative position sits at the intersection of sales, marketing, consumer insights, and creative development. The role is responsible for creating compelling customer presentations, developing impactful marketing programs, supporting national account activations, and uncovering growth opportunities that enhance the performance of Trinchero Family Estates brands with National Account Customers.
This is an exciting opportunity for a creative and analytical marketer who enjoys transforming insights into action, developing persuasive business stories, and contributing to strategic customer growth initiatives.
Partner directly with National Accounts sales leaders to help win new business and expand existing customer partnerships.
Influence marketing strategies for leading restaurant, hospitality, entertainment, and foodservice operators.
Collaborate with brand marketing, innovation, creative services, digital marketing, trade marketing, and sales teams across the organization.
Bring consumer insights and market trends to life through compelling, customer-focused storytelling.
Support national account activations and programs that create measurable business impact.
Gain exposure to senior leadership, strategic planning, and commercial decision-making.
Develop compelling customer presentations, RFP responses, and business reviews that support account growth and brand placement opportunities.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
2+ years of experience in marketing, customer marketing, sales enablement, trade marketing, category management, hospitality, CPG, beverage alcohol, agency, or related industries.
Strong presentation development and visual storytelling skills.
Excellent written, verbal, and interpersonal communication skills.
Strong project management and organizational abilities.
Ability to manage multiple priorities in a fast-paced environment.
Proficiency with Microsoft PowerPoint, Excel, Word, and other business productivity tools.

Preferred

Experience supporting B2B sales teams or customer-facing marketing initiatives.
Knowledge of hospitality, foodservice, wine, spirits, or consumer packaged goods industries.
Experience using data and consumer insights to support business recommendations.
Familiarity with Adobe Creative Suite or other design platforms.
Experience leveraging AI-enabled tools to enhance productivity, content development, and presentation creation.

Benefits

TFE offers a comprehensive benefits package that includes medical, dental, vision, life insurance coverage, disability benefits, PTO, wellness programs and fertility and family building benefits. We also provide a 401(k) plan where TFE may make a discretionary profit-sharing contribution.

Trinchero Family Estates

Trinchero Family Wine & Spirits began over 75 years ago as a product of determination and a bit of luck, when Italian immigrant Mario Trinchero and his family left New York in pursuit of a better life across the country in Napa Valley, California. With the family’s health and happiness at its heart, Trinchero offers a best-in-class benefits package that will grow the family to a thousand more. Come work for us and see why 25 percent of Trinchero has stayed within the family for the last 20 years by reviewing our competitive, comprehensive benefits package.

Founded in 1948

St Helena, California, USA

769 employees (62 in marketing)

tfewines.com

Traffic Signals

Monthly Visitors

13.9K

Traffic Source Mix

38.2%

Direct

43%

Referral

7.1%

Social

10.5%

Paid

Headcount Trend

Current headcount: ~769

Marketing Team

Marketing Team Size

51 (7% of company)

Median Career Experience

14 years

Median Tenure

4.8 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Marc Gallo

Vice President, Portfolio Strategy & Customer Marketing

At the company for 26 years 11 months

Brie (Baltzell) Wohld

Vice President Marketing

At the company for 12 years 3 months

Kaitlin Wallace

Director, Trade Marketing & Exclusive Brands

At the company for 4 years 1 month

Colleen Dewald

Director of Trade Marketing Operations

At the company for 2 years 4 months

Recent News

David Abreu Family and Trinchero Family Estates Build Strategic Partnership

Mar 28, 2024 • Wine Industry Advisor

Trinchero Family Estates Establishes Import Partnership with Celler Vall Llach

Mar 25, 2024 • Wine Industry Advisor

Celebrate the Season with TRINCHERO FAMILY ESTATES Heritage Collection

Nov 27, 2023 • BroadwayWorld

Responsibilities

The Associate Trade Marketing Manager, National Accounts plays a key role in driving growth across some of the nation's most influential restaurant, hotel, entertainment, and hospitality partners.
This highly collaborative position sits at the intersection of sales, marketing, consumer insights, and creative development. The role is responsible for creating compelling customer presentations, developing impactful marketing programs, supporting national account activations, and uncovering growth opportunities that enhance the performance of Trinchero Family Estates brands with National Account Customers.
This is an exciting opportunity for a creative and analytical marketer who enjoys transforming insights into action, developing persuasive business stories, and contributing to strategic customer growth initiatives.
Partner directly with National Accounts sales leaders to help win new business and expand existing customer partnerships.
Influence marketing strategies for leading restaurant, hospitality, entertainment, and foodservice operators.
Collaborate with brand marketing, innovation, creative services, digital marketing, trade marketing, and sales teams across the organization.
Bring consumer insights and market trends to life through compelling, customer-focused storytelling.
Support national account activations and programs that create measurable business impact.
Gain exposure to senior leadership, strategic planning, and commercial decision-making.
Develop compelling customer presentations, RFP responses, and business reviews that support account growth and brand placement opportunities.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
2+ years of experience in marketing, customer marketing, sales enablement, trade marketing, category management, hospitality, CPG, beverage alcohol, agency, or related industries.
Strong presentation development and visual storytelling skills.
Excellent written, verbal, and interpersonal communication skills.
Strong project management and organizational abilities.
Ability to manage multiple priorities in a fast-paced environment.
Proficiency with Microsoft PowerPoint, Excel, Word, and other business productivity tools.

Preferred

Experience supporting B2B sales teams or customer-facing marketing initiatives.
Knowledge of hospitality, foodservice, wine, spirits, or consumer packaged goods industries.
Experience using data and consumer insights to support business recommendations.
Familiarity with Adobe Creative Suite or other design platforms.
Experience leveraging AI-enabled tools to enhance productivity, content development, and presentation creation.

Benefits

TFE offers a comprehensive benefits package that includes medical, dental, vision, life insurance coverage, disability benefits, PTO, wellness programs and fertility and family building benefits. We also provide a 401(k) plan where TFE may make a discretionary profit-sharing contribution.