Own UX and SEO optimization across multiple Shopify sites, coordinating product content, navigation, and launches with brand standards while partnering with design, marketing and engineering to lift conversions and search visibility.

Own UX enhancements and site optimization across Shopify storefronts with mobile-first and accessibility focus.
Drive on-page, technical and content SEO initiatives plus audits to improve crawl health and rankings.
Lead UX research, usability testing, and data-driven optimization using heatmaps, analytics, and A/B testing to reduce friction.

Job Description

Responsibilities

Assist in the day-to-day management of multiple Shopify websites.
Update product listings, collections, navigation, and on-site content.
Ensure site content is accurate, up to date, and aligned with brand standards.
Support product launches, promotions, and seasonal updates.
Support the execution of UX initiatives by implementing approved design and experience improvements across our ecommerce websites.
Assist in conducting UX research, usability testing, and customer journey analysis across multiple sites to identify friction points and optimization opportunities.
Use site diagnostic and behavior tools (e.g., heatmaps, session recordings, analytics) to surface insights and recommend improvements.
Ensure UX updates align with mobile-first, accessibility, and conversion best practices.
Partner with creative, marketing, design, and engineering teams to support implementation of UX enhancements.
Execute SEO initiatives under the direction of the Manager, including on-page, technical, and content optimizations.

Requirements

1-3 years of experience in ecommerce with a focus on UX, SEO, and digital optimization.
Hands-on experience managing Shopify stores.
Familiarity with analytics and SEO tools such as Shopify Analytics, Google Analytics, Google Search Console, Screaming Frog, SEMrush, Ahrefs, or similar platforms.
Working knowledge of UX principles and conversion optimization.
Strong analytical skills with the ability to translate data into actionable insights.
Familiarity with A/B testing methodologies and UX research practices.
Strong attention to detail, organization, and communication skills.
Ability to thrive in a fast-paced, collaborative, in-office environment.

Nice to Have

Benefits

Vida Shoes International

Since 1973, Vida Shoes International has been committed to becoming a global leader in the footwear industry. We are dedicated to designing, producing and marketing quality branded footwear using our expansive international resources. Our wealth of knowledge stems from the diversity of brands and successful products we have produced year after year.

Founded in 1973

New York, New York, USA

186 employees (57 in marketing)

www.vidagroup.com

Traffic Signals

Monthly Visitors

2.7K

Traffic Source Mix

11.6%

Direct

25.1%

Referral

52.5%

Social

9.4%

Paid

1.2%

Headcount Trend

Current headcount: ~186

Marketing Team

Marketing Team Size

29 (16% of company)

Marketing Roles Posted (Last 30 Days)

Recent News

Vida Shoes International Completes Acquisition of Munro & Co.

Oct 1, 2025 • SGB Media

VIDA SHOES INTERNATIONAL, INC. COMPLETES ACQUISITION OF MUNRO

Sep 30, 2025 • PR Newswire

Vida Shoes International Chooses Fast Simon for AI Shopping Optimization Across Its Portfolio

Feb 7, 2025 • citybiz

Responsibilities

Assist in the day-to-day management of multiple Shopify websites.
Update product listings, collections, navigation, and on-site content.
Ensure site content is accurate, up to date, and aligned with brand standards.
Support product launches, promotions, and seasonal updates.
Support the execution of UX initiatives by implementing approved design and experience improvements across our ecommerce websites.
Assist in conducting UX research, usability testing, and customer journey analysis across multiple sites to identify friction points and optimization opportunities.
Use site diagnostic and behavior tools (e.g., heatmaps, session recordings, analytics) to surface insights and recommend improvements.
Ensure UX updates align with mobile-first, accessibility, and conversion best practices.
Partner with creative, marketing, design, and engineering teams to support implementation of UX enhancements.
Execute SEO initiatives under the direction of the Manager, including on-page, technical, and content optimizations.

Requirements

1-3 years of experience in ecommerce with a focus on UX, SEO, and digital optimization.
Hands-on experience managing Shopify stores.
Familiarity with analytics and SEO tools such as Shopify Analytics, Google Analytics, Google Search Console, Screaming Frog, SEMrush, Ahrefs, or similar platforms.
Working knowledge of UX principles and conversion optimization.
Strong analytical skills with the ability to translate data into actionable insights.
Familiarity with A/B testing methodologies and UX research practices.
Strong attention to detail, organization, and communication skills.
Ability to thrive in a fast-paced, collaborative, in-office environment.